In Brazil, where economic inequality disproportionately affects Black communities, one woman is driving transformative change through entrepreneurship. Adriana Barbosa, founder of PretaHub, has dedicated her career to empowering Black entrepreneurs and reducing poverty by fostering economic inclusion. Through initiatives like the Feira Preta Festival, Barbosa has built a thriving network that strengthens Black-owned businesses, promotes financial independence, and challenges systemic barriers.

PretaHub: A Platform for Economic Empowerment

Adriana Barbosa launched PretaHub as a business accelerator that focuses on supporting Black entrepreneurs, many of whom face limited access to funding, mentorship and networking opportunities. The platform provides essential resources such as business training, financial literacy programs and investment connections.

PretaHub helps create sustainable businesses that generate employment and uplift communities by equipping entrepreneurs with these tools. It helps entrepreneurs overcome challenges they often face, such as denied credit.

Barbosa’s work through PretaHub directly addresses these disparities by creating opportunities for economic mobility. PretaHub is responsible for investing $2.2 million into assisting entrepreneurs, as of February 2024. By strengthening Black-owned businesses, she not only helps individuals but also contributes to broader economic development, reducing poverty by increasing financial stability within marginalized communities.

Celebrating Black Innovation

A key initiative of PretaHub is the Feira Preta Festival, an annual event that highlights and supports Black entrepreneurship, culture and innovation. This festival serves as a marketplace and networking hub where Black business owners can showcase their products, connect with potential investors and gain media visibility. It also includes workshops, panel discussions and mentorship programs designed to equip entrepreneurs with valuable skills, according to the Atlas of the Future.

The festival has become a crucial platform for economic inclusion, attracting thousands of participants and contributing to a growing ecosystem of Black-owned businesses in Brazil. Furthermore, by fostering visibility and market access, Feira Preta directly supports financial growth and job creation, helping to break the cycle of poverty in Black communities.

Reducing Poverty Through Business Growth

The impact of PretaHub extends beyond individual business success—it is part of a larger movement that could reduce poverty by empowering historically excluded communities. When small businesses succeed, they strengthen local economies while creating jobs for the working class.

PretaHub’s initiatives have provided Black entrepreneurs with the tools to grow, helping them achieve financial independence and, in turn, uplift their communities. One of the most significant ways PretaHub reduces poverty is by addressing the financial barriers that often prevent Black entrepreneurs from scaling their businesses. Through partnerships with financial institutions, PretaHub has facilitated greater access to microloans, grants and investment opportunities, ensuring that small businesses have the resources needed to grow, according to the Atlas of the Future.

Additionally, the organization provides training in financial literacy, helping entrepreneurs manage their businesses more effectively and build long-term stability. This financial support and education not only help individual business owners but could also contribute to broader economic development by fostering job creation and local economic stimulation. By empowering Black entrepreneurs to succeed, PretaHub is actively working to close the racial wealth gap and create a more equitable future for all.

Creating Initiatives That Reduce Poverty

Adriana Barbosa’s leadership in PretaHub exemplifies how women-led businesses can be a driving force for economic and social change. Through initiatives like the Feira Preta Festival, she has created opportunities for Black entrepreneurs to thrive, reducing poverty and challenging systemic inequality. Indeed, her work is a testament to the power of innovation, resilience, and community-driven economic development. As PretaHub continues to grow, its impact on Brazil’s economic landscape will only strengthen, paving the way for a more inclusive and prosperous future.

– Bailie Cross

Bailie is based in Pensacola, FL, USA and focuses on Global Health and Politics for The Borgen Project.

Photo: Flickr