Ethical consumers

Nearly every consumer has heard of the shoe company TOMS and its “buy one, give one” business model. However, there are a number of other companies which also work to support ethical consumerism.

5 Companies for Ethical Consumers to Support Outside of TOMS

  1. 4Ocean: 4Ocean founders Alex Schulze and Andrew Cooper started their company after taking a trip to Bali, Indonesia and seeing the planet’s pollution problem first hand. Today they are present in 27 nations, employing over 150 locals. The company creates bracelets from the plastic and glass waste they clean up, pledging to clean one pound of trash for every bracelet sold. By employing locals to do so, they are empowering the people most affected by pollution and giving back to their economies.
  2. WakaWaka: WakaWaka, a Dutch solar manufacturer, has pledged to send over 2,000 LED lights to regions in West Africa currently struggling with Ebola outbreaks. Over 90 percent of Liberia and Sierra Leone are living in the dark, with no access to the power grid. WakaWaka hopes by bringing electricity to these regions they can help make a difference in the fight against Ebola. The WakaWaka Foundation donates its devices to areas in need around the world or “at a subsidized price or in exchange for community work.”
  3. HopeMade: HopeMade describes themselves as a “sustainable, and fair trade brand,” selling hand-made bags. They employ members of indigenous Colombian tribes, paying fair wages for the craftsmanship. The commitment to living wages and ethical production allows ethical consumers to know their money is going into the pocket of someone that needs it. According to HopeMade, “you directly support the sustainable fashion as well as empowering marginalized communities and this small tribe of powerful women.”
  4. Frank Water: Frank Water is a charity dedicated to providing safe drinking water for people living in Nepal and India. The company sells refillable water bottles and provides open access to tap water for the cost of just $5. All proceeds go towards giving those in need access to clean water. Without charities such as Frank Water girls must spend 6 hours a day fetching water. Frank Water has given over 100,000 people access to water, giving back hours of their day which can now be spent getting an education or working.
  5. Fair Indigo: Fair Indigo’s slogan “fashion with a conscience” sums up the clothing brand – sustainable and fairly made. The company is based in Peru, where it employs locals and pays fair wages. Fair Indigo holds a strong stance against sweatshops in the fashion industry. The company even has its own non-profit, The Fair Indigo Foundation, which is working to improve education in Peru. They are proud to state that every penny donated goes directly to the cause, with Fair Indigo baring the administrative cost.

Ethical brands such as these are working to make the world a better and more equal place for all people. While many companies attempt to profit off poverty-porn, there are still many options for ethical consumers that wish to spend their dollars at a company that cares.

– Maura Byrne
Photo: Flickr