Without a doubt, the surge of the internet has created many waves in the way that people live their everyday lives. From ride-sharing apps to Instagram stories to trendy Tiktok dances, it seems like social media has overwhelmed every aspect of modern life, working particularly hard to keep people connected through an unprecedented time of social distancing. However, it is not just the mundane that has changed with the dawn of the online age; young creatives have used the internet to completely reimagine modern activism.
The Age of Digital Activism
Digital activism, defined as the use of digital tools (i.e. the internet, mobile phones, social media, etc.) for bringing about social and/or political change, is hardly a new phenomenon. As of 2018, the Pew Research Center found that around half of all Americans had engaged in some form of political or social activism via social media over the past year. They also found the majority of Americans believed that social media was a good tool for bringing important global issues to the attention of lawmakers. It is more than likely that these statistics have grown over the past several years, particularly in the culmination of movements such as the March for our Lives, #MeToo and Black Lives Matter. It does not take very long to come up with countless examples of online activism.
More recently, however, a new trend has grown popular among young creatives on Instagram: zines. Zines are self-published, non-commercial print works that are typically produced and distributed in small batches by artists looking to share their work. While they have been a part of youth pop culture for many years now, a group of young women have taken it into their own hands to shift that paradigm.
The Birth of More Color Media
In early June of 2020, Aissata Sall, a recent high school graduate, single-handedly launched her independent publication, More Color Media. From the very beginning, Sall wanted this project to be different from what had been done already; she wanted to tell the stories that were not already being told. Within just 10 short weeks, the small project gained nearly 5,000 followers across multiple platforms and exploded into a team of nearly 100 creatives, all using their talents from photography to poetry to bring global issues of poverty, education and inequality to light in a new, innovative way.
“We have team members from Estonia, France, North Africa — everywhere!” Sall said in an interview with The Borgen Project on August 14th of 2020. “It’s just been amazing to see how many people we’ve reached and how many people have reached out to us to tell us how happy they are with the space and the platform we’ve created. That’s the biggest accomplishment in our eyes.”
This new platform has created a unique way for young creatives to share information, with eye-catching graphics and stunning photography all utilized to draw attention to global issues from Venezuela to Lebanon to Serbia. Many of these posts include thorough factsheets and sources, allowing viewers to digest news from around the world and quickly find resources to help. By just sharing informational posts, fund pages and petitions to lawmakers regarding specific issues, More Color Media has reportedly reached over 30,000 individual audience members across all of their platforms.
“We want to provide more platforms for us to be able to support people in our communities and in the global community,” explained Diana Sinclair, the co-Editor-in-Chief of More Color Media. “We’ve already been using our platform to highlight individual funds to help reach people’s needs. We’ve also talked a lot about opening up other platforms like a podcast to help give a greater voice to the communities we want to support.”
A New Generation of Activists
While they continue to grow, More Color Media may very well represent the future of digital activism, serving to show that there is no limit on who can make a difference. According to RESET, an organization working to help advance the next generation into the digital age, one of the biggest benefits of digital activism is the ability to connect with a large community and globalize a campaign’s goals. More Color Media is doing just that. More Color Media’s first print issue is fast approaching, with a release date tentatively in late September, and both Sall and Sinclair are waiting eagerly with bated breath.
– Angie Bittar
Photo: Wikimedia Commons