Examining The Impact of Pura Utz
Anna Andrés has always admired jewelry. When she traveled to Guatemala at the age of 10, she learned how she could create jewelry and volunteer to create change. In 2019, she and her partner Bernabela built the brand Pura Utz, which has been helping women sustain themselves in tough economic times. The impact of Pura Utz makes women not only look but also feel beautiful.
The name Pura Utz means “pure good” in the Mayan language. Since the culture of Guatemala reflects strong Mayan and Spanish influences, these details go into every handmade piece Pura Utz sells. Recently, Pura Utz has collaborated with the bag manufacturer M2Malletier. As a result, the team of artisans, designers and distributors expanded to 100 women.
The details in the Pura Utz products demonstrate the talent of the artisans. The collection features glass beads in bags, handwoven sweaters, earrings and necklaces that artisans delicately shape into an assortment of fruits like strawberries, grapes and lemons. This collection also includes ornamental features, such as handmade flowers like poppies, white nun orchids and blue cornflowers.
Empowering Women at Pura Utz
Even though dramatic changes in the Guatemalan economy are stabilizing, the gap between the wealthier and impoverished citizens is not. The yearly minimum wage in Guatemala is $2,734. However, the impact of Pura Utz is significant because women’s pay with the company is four times more than what they would make working for a corporate manufacturer. The Pura Utz website even provides consumers a breakdown of where the money goes when they purchase an item: one-third of the price goes toward the salary for the working women, one-third goes toward indirect costs like shipping and packaging materials and one-third covers the margins.
Working to empower women has always been a goal for Andrés. In an open letter to supporters, she wrote that “Many of the women in our group and here in the village do have an education, but there are no jobs for them and if there is, they are being paid very poorly.” The essential goods that families need are medicine, food, clothes, electricity and housing. Guatemala is the fifth poorest country in Latin America, making some of these essentials hard to come by. Working at Pura Utz gives these women a way to sustain their lives, through flexible working hours and an empowering community environment.
The impact of Pura Utz has been expanding since helping Bernabela and her daughter Elisa—the first people the brand empowered. Bernabela was the first official team member of Pura Utz. Her current role is as the supervisor of production. She thoroughly enjoys her work and thoroughly enjoys being a part of a company that creates change for women. Bernabela’s daughter Elisa now also works at Pura Utz as an assistant while attending college.
The Future for Women in Guatemala
Poverty brings unimaginable hardships, which makes creating change in the community so important to Andrés. Andrés labeled her brand as an empowerment project because she wanted the economic prospects for women in Guatemala to have no limits.
– Nancy Taguiam