The Borgen Project has recently gifted 60 T-shirts from The Adair Group, an Atlanta-based, family-owned clothing wholesaler. A gift like this will mean 60 walking, talking billboards for The Borgen Project.

An infographic informed me that it only takes a few trendy people to start wearing an article of clothing for it to take to the streets like wildfire (this is good for hipsters but also great for a small nonprofit trying to raise awareness about global poverty.) So not only has The Adair Group made possible a potentially amazing fashion trend, they have donated a most important ally in the fight against global poverty.

It turns out that it takes nearly 2,700 liters of water to make one T-shirt. That doesn’t even begin to measure how many liters of water it then takes to clean it every other week for the rest of its life.

Once you have this Borgen Project T-shirt, you simply don’t need any others and therefore you will be saving liters and liters of water. Not only will you be the trendiest fellow around, you’ll also be raising awareness about poverty-reducing programs and legislation all while saving water. You will have succeeded in life.

I want to say thank you to The Adair Group for initiating this Borgen revolution of sorts. Without great companies like it that buy truckloads of clothing that can be offered at the lowest prices imaginable, organizations like The Borgen Project would have to resort solely to word of mouth and face to face communicating to get our message out there and that is so not hip. So please, check out The Adair Group and buy your entire family matching hoodies or your hypothetical future offspring cute tie-dye onesies. It’s the right thing to do.

– Whitney Garrett

Sources: The Adair Group, National Geographic, Flavorwire
Photo: Flickr