What does it mean to be a long-term donor?
A long-term donor gives to The Borgen Project every month. They are a powerful driver of change because their contribution helps The Borgen Project continue to grow steadily in order to reach as many people around the world as possible with our advocacy efforts. Recurring monthly contributions add up if we look at the math.
- If someone donates $25 one time, that’s great.
- If they give $25 twice in one year, that is even better.
- Now, if they give $25 per month, that adds up to $300 in one year!
Monthly donations are much more manageable than lump-sum donations too. $300 of someone’s monthly savings can feel much more stressful than $25, even if it adds up to the same amount at the end of the year.
How to find a long-term donor
To find a donor and invite them to give monthly, just ask! Tell your friends, family and network about The Borgen Project and what it means to you. Remind them that their donation doesn’t have to be big to make an impact – especially if they donate monthly! You can pull out some math facts or you can ask them to give up one or two trips through the Starbucks drive-through and donate those savings each month.
The average American spends almost $1,000 on coffee per year. It might be a tough sell to tell your friends and family to stop drinking coffee (!!) so be personal (there are great dupes for at-home coffee recipes online!). You can also think of something you use often that you could cut back on and ask them to join you too.
It might help to try donating monthly (and receive 20 points!) as well. Use some of those same tactics on potential donors to secure recurring donations.
After securing a long-term donor
If an individual you know locks in a monthly recurring donation (donors can simply select ‘monthly recurring donation’ when donating through your fundraising profile or on the Be a Donor page), add the donor’s name to your tracker. Our donor relations team will verify with your managers and you will receive your well-earned points!
Don’t forget to thank donors for their support!