Access to proper sanitation and clean water is a relatively simple yet incredibly important part of protecting public health. For developing nations like Mali, it can be hard to come by. In rural areas, only 30% of people have access to clean water. This puts them at risk for diarrhea, which is responsible for one out of every nine child deaths in the world. Further, most schools do not have proper toilets for their students, and about half lack a clean water source altogether. People must undergo steps to provide safe water and improve sanitation in Mali. Luckily, some organizations, like Save the Children, are attempting to help.

Save the Children

The Save the Children Fund has been supporting kids around the world since 1919. It works to improve communities in many sectors, including healthcare, education, community development and more. Save the Children first arrived in Mali in 1987 and has been on the ground defending the country’s most vulnerable ever since.

Waterborne diseases pose a great threat to children in developing countries. One of the best ways to tackle this crisis is through proper water, sanitation and hygiene (WASH) products and services. Accordingly, Save the Children has made this a center of attention in its work through the Clean Household Approach (CHA) program. The CHA program emphasizes the importance of WASH products and services and is working to reduce the risk of childhood diarrhea and sanitation in Mali.

Previous programs often looked at the issue from a communal perspective. Public resources became the focus rather than looking at what people could accomplish in each individual household. “People care for and maintain personal belongings better than communal property,” Save the Children reported. With this in mind, the CHA program directs efforts at the household level and not at the community level. Instead of providing sanitation equipment at a communal well where people draw water from, the program is making change directly in the homes where people consume the water.

The Clean Household Approach Program (CHA)

The CHA program differs from other programs with similar goals because it does not simply offer financial aid, it also uses a market-based approach. Save the Children recognizes that household sanitation commodities are not something that people tend to prioritize. Families put food and shelter above the often expensive equipment necessary to secure clean water. To circumvent this, Save the Children is making household sanitation commodities both accessible and desirable.

The CHA program provides vouchers that subsidize the cost of WASH products and services. The program typically provides vouchers after a household member attends a meeting on proper handwashing or a visit to a physician. It also uses a variety of incentives to encourage families to invest in WASH products and services. For example, a home can meet “Clean Household” status by satisfying certain criteria pertaining to proper sanitation practices. They then receive the award of a flag to note their success.

The CHA program also uses marketing strategies and social norms to try to emphasize the importance of WASH products and services. Additionally, Save the Children provides training and collaborates with local business owners to ensure that a supply of WASH products and services is always available.

WASH products and services work. The risk of diarrheal infections falls 47% with proper handwashing, 17% with better water quality and 36% with better sanitation. Through projects like the CHA program, Save the Children has been able to keep over 1 million children healthy and nourished in Mali. It continues to change lives around the world and has shown no signs of slowing down in its support for sanitation in Mali.

– Evan Driscoll
Photo: Flickr