Bali, an island and province of Indonesia, is best known for its turquoise waves and world-class surf breaks, but behind the island’s booming tourism industry lies a more complex reality. While mass tourism has strained local livelihoods and the environment, surf tourism in Bali is quietly creating economic opportunities that help local communities escape poverty.

Tourism and Inequality in Bali

Over the past two decades, tourism has driven extraordinary economic growth in Bali. Before the pandemic, the island welcomed more than six million international visitors a year, generating jobs, foreign investment and global visibility. But this growth has not been evenly shared.

As tourism expands, wealth tends to concentrate in already-popular areas, widening the gap between those who benefit from the industry and those who are left behind. Developers have increasingly converted agricultural land, including Bali’s iconic rice terraces, into hotels, beach clubs and shops aimed at foreign tourists. For many rural and working-class communities, this shift has meant higher living costs, fewer traditional livelihoods and mounting pressure to adapt or relocate.

Surf Tourism in Bali

What surf tourism in Bali occasionally reveals is not a solution to poverty, but a different way tourism value can circulate at the margins. At Kima Surf, the surf camp embeds charitable work into its everyday operations. Kima Surf instructors bring children from the Bali Orphan Day Center into the water for surf sessions, while guests and staff take part in beach clean-ups that address the environmental pressures tourism generates.

Beyond the beach, Kima Surf supports initiatives such as the NF Kinder Foundation. The foundation funds health care, research and aftercare for families facing the high and ongoing costs of Neurofibromatosis, helping them avoid financial strain that could push them deeper into poverty. Similarly, Bali Green Surf School supports educational access by providing food, clothing, toys and essential school supplies to local orphanages, helping reduce material barriers to learning for children from low-income backgrounds.

Fundraising for SurfAid’s Make a Wave Challenge and awareness campaigns promoting disability inclusion in Bali also support groups that are often excluded from tourism jobs and social services. These interventions remain limited in scale and cannot offset the structural inequalities that tourism development produces; however, they illustrate how surf tourism can contribute, albeit incrementally and unevenly, to poverty alleviation. It eases access to care, skills and resources where state support is often insufficient.

What This Means for Poverty Reduction in Bali

Examples like Kima Surf and Bali Green Surf School show how surf tourism in Bali can intersect with poverty in ways that are often overlooked. Rather than transforming the economy or reversing gentrification, surf tourism can create smaller, more immediate forms of support. These include reducing financial vulnerability by improving access to health care and educational resources that might otherwise push families further into poverty.

These impacts are limited and uneven, but they matter in a place where tourism dominates everyday life. Surf tourism in Bali does not solve poverty. However, when its benefits reach local people, it can make everyday life more affordable for some families.

– Iona Gethin

Iona is based in Exeter, UK and focuses on Good News for The Borgen Project.

Photo: Flickr