Philanthropy: There’s An App For That–One Today

Google-One-Today
Ever feeling philanthropic and want to donate to your favorite charity, but think it’s too difficult and time-consuming to donate through the charity’s website or via snail-mail? If so, Google (as always) has the answer to your problems.

One Today is Google’s new philanthropy app that allows users to donate $1 to their favorite charities each day. It’s simple to use because all the charities you love and want to contribute to are stored in the app, meaning you don’t have to remember any extra information about them like websites or physical addresses, and the $1 donation is easy on the wallet.

One Today also allows users to battle their friends to see who can donate the most. Through social media, the people who want to donate more than the $1 per day minimum can challenge their friends to match or exceed their donation. Not only does this method inspire more people to donate, it also spreads awareness of the different charities that are out there. Friends can find out what charities inspire their peers, and may feel more inspired themselves to give back.

As of now One Today is available by invite-only on android devices, as Google is running a test pilot of the app before making it widely available, but you can request an invite on Google’s One Today website.

Katie Brockman

Source Nonprofit Quarterly
Photo Google One Today