Dear Toilet,

It’s not you. It’s us.

Sincerely,

Matt Damon

Matt Damon broke up with his toilet…well at least until everyone has access to clean water and sanitation. The Oscar-winning actor and co-founder of Water.org announced his toilet strike in a comedic video.

The video is a staged press conference with prominent comedians. It highlights society’s ignorance of the world water crisis and the underappreciation of toilets. 780 million people lack access to clean water.

Damon mentions how the toilet has saved more lives than any other invention, yet 2.5 billion people lack access to toilets or basic sanitation.  More people own cell phones than toilets. The “Matt Damon Toilet Strike” is designed to be less about him and more about people who lack the luxury of clean sanitation.

U.N. Deputy Secretary-General Jan Eliasson released a statement that the world water crisis is something people “don’t like to talk about.” The United Nations aims to double the number of people with toilets by 2015.

The organization’s long-term plan is to “eliminate the practice of open defecation” by 2025.  This practice makes unsanitary water the number one killer of people worldwide.  In fact, children under the age of five are most likely to die from diarrhea-related diseases.

Water.org traded the traditional public service announcement model in hopes of creating a viral frenzy.

“If Sarah Silverman and I can generate millions of views on YouTube for something ridiculous, then we should be able to do better for one of the most important and solvable issues of our time,” Damon said.

The nonprofit has “been toying with [the idea of comedic videos] for a couple of years.”  Damon and the rest of Water.org believe viral videos can “generate new levels of awareness and participation in the cause.”

The announcement video is the first of 12 videos. The strike campaign’s other videos include: Damon breaking up with his toilet, other celebrities joining the strike, and John Elerick fighting to outdo Damon.  The video was filmed for free at YouTube’s L.A. studios as YouTube works to educate nonprofits about best practices for video campaigns.

Jessica Mason, YouTube spokeswoman, understands that views should not be the main concern for non-profits. “We want to help nonprofits raise awareness and turn that awareness into action.”

Water.org will continue using social media to further awarness.  The website features extensive social media integration.  It asks visitors to “lend” their social media accounts and allow Water.org to publish automatically until World Toilet Day on November 9, 2013.

For more information, visit strikewithme.org or tweet questions with #strikewithme.

– Whitney M. Wyszynski

Source: Strike With Me