The Middle East and North Africa have some of the highest youth unemployment rates in the world; 24% of individuals aged 15 to 24 are unemployed, which is double the global average. In Jordan, the rate reached 40.8% among 15 to 24-year-olds in 2023, with women in that age group experiencing an even higher rate of more than 47%. Traditionally, young Jordanians have pursued university education, while vocational training has been considered a secondary option. However, the university route has resulted in 25% of graduates remaining unemployed, lacking the skills the job market demands.

Bridging the Skills Gap Through Vocational Training

To address this issue, the Jordanian social enterprise Luminus offers high-quality vocational education tailored to meet labor demands and bridge the skills gap for young people. Focused on supporting low-to-middle-income households, refugees and women, Luminus provides financial assistance to underrepresented groups in the labor market. Remarkably, 40% of its students are refugees or from underserved communities. With more than 40,000 graduates, Luminus has achieved significant success; 80% of its students secure employment upon completing their courses.

Transforming Education and Cultivating Entrepreneurship

Since Ibrahim Safidi took over Al-Quds College from his father in 1999, his primary mission has been to improve the lives and incomes of Jordanian youth. He identified a significant gap between the skills of Jordanian youth and the demands of the job market and he responded by emphasizing vocational training tailored to those needs. Under his leadership, Luminus Education set three main goals: job security, social stability and economic growth. In 2017, Al-Quds College transformed into Luminus Technological University College and expanded its offerings to include 10 specialized schools. These schools focus on disciplines such as civil, construction, mechanical and electrical engineering, computing, medical sciences, automotive technology, beauty, media, tourism and hospitality. Additionally, the university introduced an entrepreneurship pathway that has incubated more than 120 startups.

Empowering Vulnerable Communities

Luminus Education’s employment hub model uniquely combines building strong relationships with employers, analyzing private sector demands and providing thorough career and interview training for students. This approach is successfully countering the cultural norm that values theoretical education as the only desirable path for school-leavers. In 2018, half of its students had the qualifications for university but opted for Luminus’ vocational pathways instead. The system is holistic and caters to both students and employers by maintaining connections with hundreds of employers across Jordan, monitoring workforce demands and skills and incorporating these into its vocational training programs. Additionally, Luminus offers English language and soft skills training alongside career counseling services, which are essential for enhancing student employability.

Accessibility for the Vulnerable

Luminus Education initially provided Syrian refugees, who make up 10% of Jordan’s population, with scholarships covering 50% of tuition fees but soon realized this was insufficient. Consequently, the institution secured $37 million in grants through international partnerships to support refugee education further. Additionally, its new campus in Irbid, ShamalStart, enhances access to education for the northern population, particularly the significant refugee community there. This initiative has led to refugees comprising 25% of the student body, with 40% of all students receiving full scholarships. Luminus Education also plays a crucial role in upskilling vulnerable youth and young adults. In collaboration with Jordan’s Ministry of Labour, which funds vocational training for these groups, Luminus ensures students secure employment upon completing their courses.

Advocacy and Expansion

In 2023, female unemployment in Jordan ranked as the 10th highest globally, reaching an alarming 47%. In contrast, in 2018, 44% of Luminus Education’s student body were women. Luminus actively seeks to shift perceptions of women in the workforce and address family concerns through initiatives like “bring your father to work days” and one-to-one counseling with parents. The institution collaborates with employers across Jordan to adapt workplaces to be more inclusive for women, including advocating for hospitality sector employers to permit women to wear the hijab at work.

Looking Forward

Local enterprise Luminus Education addresses Jordan’s need to upskill its youth through international partnerships, including the International Finance Corporation, Agence Française de Développement and the European Union (EU), providing crucial education grants. With a campus already established in Iraq, Luminus Education Group plans to expand its tailored programs to new campuses in Jordan and throughout the Middle East, including Lebanon and Egypt, in the coming years.

– Miriam Hulley

Miriam is based in Cheltenham, Gloucestershire, UK and focuses on Business and Good News for The Borgen Project.

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