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Women and Female Empowerment

L’Occitane Supports Women’s Fair Trade

L'Occitane Supports Women's Fair TradeIn honor of International Women’s Day, L’Occitane has created a fair trade soap that supports women in their efforts to achieve economic independence. The soap is produced in Burkina Faso in a completely female-run factory, for which L’Occitane has provided support and training. The company has been working with women in Burkina Faso in efforts to achieve economic emancipation since 2006. By working with Aide et Action, they have helped put in place literacy centers throughout Burkina Faso, resulting in the strengthening of income-generating activity for women.

All proceeds made from the shea butter soap (that retails for just $8) will go towards building literacy programs and centers in Burkina Faso. Every soap bar sold can be considered as donating 3 bricks that will be utilized to build a new literacy center. From soap sales, L’Occitane, with its partners in Aide et Action and women in Burkina Faso, hopes to collect €63,000, which is equivalent to approximately $831,364.5, in the year 2013.

The soap can be seen as something that brings women together and helps empower them separately from their male counterparts. Since 2006, L’Occitane has helped almost 2,000 women become literate and even more (approximately 5,000 more) improve their literacy skills. With the building of even more literacy centers in Burkina Faso, these numbers can only go up.

If interested in buying a bar of soap in support of women achieving economic emancipation, visit L’Occitane’s website.

– Angela Hooks

Sources: L’Occitane Foundation, L’Occitane
Photo: L’Occitane

March 23, 2013
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