Breakfast giant Kellogg is committed to creating brighter futures for global citizens and outlines plans to accomplish that goal in its 5th Annual Global Corporate Responsibility Report.  W.K. Kellogg aspired to not only create breakfast cereal but to improve people’s lives through food and philanthropy.  Each year, Kellogg highlights their efforts at creating brighter futures through their Global Corporate Responsibility report. This report outlines Kellogg’s efforts aimed at the marketplace, workplace, environment, and community, as well as their global efforts to fight world hunger.

Breakfasts for Better Days is Kellogg’s global hunger initiative. According to the report, 1 in 8 people around the world face food insecurity each day.  Through Kellogg and Kellogg’s Corporate Citizenship Fund, the company has committed to donating 1 billion servings of cereal and snacks to children and families in need by 2016.  Breakfast is what they do best and by providing servings of breakfast to children around the world, Kellogg is playing a role in fighting global hunger worldwide.

In addition to the work being done to fight global hunger, Kellogg is also committed to reducing water use and waste to landfill in their plants. The UK plant was able to reduce its water use by 26% in 2012. They have launched new products with higher fiber, protein, and nutritional content and will continue to create food that is healthy to improve the health of all citizens.  Lastly, to further promote breakfast and hunger relief programs, Kellogg’ has donated $52+ million in cash and products to organizations worldwide.

Kellogg is committed to being socially and fiscally responsible in the world of business and it is striving to use its platform as a breakfast manufacturer to fight global hunger and improve the lives of global citizens. The full report is available here. Kellogg will make a one-time donation of up to $10,000 to the Global FoodBanking Network for every person who provides feedback on the report. Simply send an email by Nov 1, 2013, to corporateresponsibility@kellogg.com.

Check out the report and send an email. It’s an easy way to contribute to the cause through advocacy and involvement and encourage businesses to continue to fight global hunger.

– Amanda Kloeppel

Source: Wall Street Journal
Photo: Kellogg