Steps for Writing a Friends and Family Fundraising Letter
How to write a fundraising letter:
- Using an Excel database compile a list of contacts (family, friends, parents of friends, long-lost relatives, teachers, etc.). Beyond just fundraising the letter serves the purpose of introducing people to the organization and giving them a personal connection to it. So even if you don’t think they’ll donate, add them to the list. Facebook is a great source for thinking of names of friends and family to contact
- Use whitepages.com to help you find addresses or check with anyone you think might know.
- Add their info to your letter and print it (feel free to personalize the letters or make changes).
- Write your letter and have someone edit before printing. Sign your letters and add personal touches wherever possible (especially on the envelope).
- Handwrite the recipient’s address on the envelopes.
- In the envelope include…
- Your letter
- Return envelope
- Borgen Project info
- Turn in a list of everyone you mailed it to, so you we can notify you when your contacts make a donation. We don’t need their contact info just names. The Borgen Project sends an official Thank you letter with IRS Tax-Deduction receipt and you’ll send a personal Thank you.
- 3-4 days later do an informal call to see if they received the letter and if they have any questions (This is optional but will greatly increase the amount you raise).
… and that’s the 8 steps for how to write a fundraising letter.
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“At the end of the day, I am enormously fortunate to advocate on behalf of a cause I feel excited to be a part of. Through fundraising, I am encouraging my friends and family to share my joy.”
– Helen Hammer