A successful advocate stirs up support for policies, legislation and public causes through civil education, awareness campaigns and lobbying with key decision-makers.
Here are five things that can make any advocacy campaign more effective:
1. Understanding Your Cause
A highly successful advocate understands the ins and outs of their cause. In order to speak passionately and authoritatively on an issue for which you are advocating, you must ensure that you read up on it, interact with people who understand and have experienced it and keep abreast of current affairs related to it.
Advocacy is a full-time job and whenever you are interacting with other people or legislators, you have an opportunity to tell them about your campaign, so it really helps if you can converse comfortably about it.
2. Creating Public Awareness
A cause that people know nothing about is doomed to fail.
A highly successful advocate must, therefore, mount vigorous awareness campaigns around their cause. In this day and age of information proliferation through the Internet, social media has become one of the best ways to reach out to more people instantaneously. Creating online petitions and being very active on social media sites is a great way for an advocate to engage followers.
Writing letters to editors of different newspapers is another means of putting your cause in the limelight. It is also important to blog and consistently publish articles around issues or legislation you are supporting. A successful advocate will also ensure that they network with people who are supporters of the cause.
3. Consistently Calling and Emailing Congressional Leaders
Did you know that every time you call or email your congressional leaders in support of a piece of legislation, it is recorded and viewed by your elected official every week?
Most legislators want to know as many of their constituents’ issues as possible; therefore, to be a successful advocate, you must set aside time each week to consistently call and email legislators to tell them about the cause you support.
4. Meeting Elected Officials
According to the American Planning Association, meeting in person with elected leaders or their legislative staff is one of the most effective means of political advocacy.
When going for lobbying meetings, it is important that you are well prepared in advance by knowing the specific problem you want to tackle and requesting a specific action or solution from the representative that you are meeting. You should also demonstrate that the issue you are presenting has an organized group of supporters.
After the visit, ensure that you follow up by sending a thank-you note and tracking how the legislator responds to the issue.
A highly successful advocate ensures that they are not strapped for cash when running their campaigns. It is important, therefore, to raise the capital that will allow you to regularly meet elected officials and key decision-makers, make phone calls and generally support overhead costs required to run your advocacy campaign.
– June Samo