Goonj is a non-governmental organization working in various parts of India. It aims to share unused and unrequired materials from urban households with people living in rural areas to fulfill their needs. The organization believes that countries and economies can use urban discard to alleviate poverty and enhance the dignity of the poor.

The organization works across 23 states in India with 250 partner groups. It has offices with 150 full-time people and thousands of volunteers. The organization receives about 80-100 tonnes of material each month and turns it into material that people can productively use in the remote and impoverished areas of the country. In its latest annual report for 2017 to 2018, Goonj highlights that it has been able to reach over 3,600 villages in India and has dealt with more than 4,000 tonnes of material.

Various Initiatives

Goonj has performed various activities in different fields of work from 2017 to 2018. Some of its highlights include sanitation activities where it repurposed basic essentials like clothes and utility items into materials for women to use during menstruation. In addition to this, its initiative, Not just a Piece of Cloth, also aims to break the culture of shame and silence around menstruation. It turns these cloths into biodegradable clothes for women to use. When people from urban areas contribute their cotton bed sheets, curtains and shirts, the organization turns them into cloth pads for women in rural areas. It also holds gatherings for women to talk openly about the issue of menstruation, which many still consider a stigma in Indian society.

In the field of education, Goonj’s initiative School to School works towards using urban school material to address gaps in the rural education systems in India. Goonj was able to share 39,416 school kits to over 2,100 schools and 1,200 educational setups in villages. In addition, children in rural areas learn value for their belongings as they take up various educational and behavioral change activities which reward them these school kits. Not only does this initiative provide the poor with resources for education, but it also teaches them values.

Other areas of work that the organization focuses on are road repairs, disaster relief and health that it can perform with the excess raw materials it receives. Its initiative Cloth for Work works on rural developmental activities while Raahat provides disaster relief. Meanwhile, Green, an in-house brand, creates items from the last bits of materials it receives. These are also extremely successful ventures and have impacted a large population of the country.

Awards and Recognition

Goonj has received various awards for the work it does all over India. In 2012, NASA and the U.S. State Department chose it as a Game-Changing Innovation and in the same year, Forbes magazine listed Anshu Gupta, Goonj’s founder, as one of India’s most powerful rural entrepreneurs. In recognition of its important work, Goonj has received the Japanese Award for Most Innovative Development Project by the Global Development Fund and continues to impact the country to build sustainability and impact the rural population.

– Isha Akshita Mahajan
Photo: Flickr