Millions of newborn babies in developing countries face death due to the inability to feed properly. These infants may be born prematurely, have facial abnormalities or other special needs that impacts their ability to effectively suckle and nurse.

According to the World Health Organization (WHO), newborn deaths account for 45% of all deaths among children under five, the majority in developing countries. It is estimated that two-thirds of newborn deaths can be prevented, if effective measures are implemented within the first week of life. One such effective measure to prevent neonatal deaths is to ensure that babies receive adequate nourishment.

Michael Cunningham, who leads craniofacial  medicine at Seattle Children’s Hospital, experienced firsthand children dying from the inability to receive nutrition within their first few days of life. He came up with the idea for the NIFTY cup to solve this issue, and partnered with PATH, a nonprofit organization specializing in global health technologies, to design it.

The NIFTY part of this nifty solution stands for Neonatal Intuitive Feeding Technology. This cup is a simple, yet brilliant device that can have major impacts on children worldwide.

The cup is designed to replace the act of breastfeeding while allowing infants to receive adequate nutrition. It is a soft, plastic cup that has a unique reservoir for holding milk. Mothers collect their breastmilk in the 40- milliliter cup and then feed it to their baby. The cup allows the baby to eat at its own pace, with minimal spilling.

“We just knew that there had to be a simple intervention that could be life-changing for this population,”Cunningham said.

The NIFTY cup would not be truly impactful if it was expensive and unavailable. The NIFTY cup resolves this, too. The cup only costs one dollar. They have been used successfully in India, and are becoming accessible in many African birthing institutions.

This creation has the potential to save millions of babies from the effects of malnutrition at birth. It may even save their lives.

– Sydney Missigman

Photo: Flickr