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Novak Djokovic Takes on New Role at UNICEF

Novak Djokovic, the number one men’s tennis player in the world, has added a new honor to his list of accomplishments: United Nations Children’s Fund Celebrity Goodwill Ambassador.

Djokovic championed children’s rights for years before his appointment in late August. He previously served as UNICEF’s Serbia Ambassador, and his own organization, the Novak Djokovic Foundation, works to improve children’s lives in Serbia by cooperating with Serbian schools, local organizations and non-governmental organizations.

The Foundation “has focused its activities towards the improvement of conditions in which children in Serbia get education, grow up and play.”

Djokovic’s foundation and UNICEF work to uphold the United Nations’ Convention on the Rights of the Child. These rights include the ability to have access to services such as education. Djokovic joined UNICEF in 2011 as the Serbian Ambassador and has since visited Serbian schools with UNICEF.

“The early years of life are crucial. When well nurtured and cared for in their earliest years, children are more likely to survive, to grow in a healthy way, to have fewer illnesses, to develop thinking, language, emotional and social skills and become productive and successful citizens of society,” he said about his commitment to children’s causes.

Djokovic joins a list of Goodwill Ambassadors famous for sports, film, theater and more. He and David Beckham are among the most notable athletes currently serving as Goodwill Ambassadors. With their fame, these ambassadors help to bring children’s issues to the forefront of public consciousness, and Djokovic has already shown his dedication to improving children’s lives.

Rachelle Kredentser

Photo: UN