Launched in May 2024 by the African Development Bank Group (AfDB) and Mastercard, the Mobilizing Access to the Digital Economy (MADE) Alliance in Africa focuses on providing more than 100 million individuals and businesses across Africa access to critical services by 2034.

Background

The initiative, announced at the U.S.-Africa Business Forum, will focus on the role of women and on the agricultural sector, starting a program that will support 3 million farmers in Tanzania, Kenya and Nigeria. While the African Development Bank Group will invest $300 million in the initiative, Mastercard’s plan is to register 15 million users on its platform. By leveraging public-private partnerships, the MADE Alliance represents a significant effort to foster economic growth, poverty reduction and digital inclusion throughout Africa.

Focusing on inclusive innovations meant to unlock economic potential and expand digital access, Mastercard plays a key role in the alliance. Using Community Pass, the company provides farmers across Nigeria, Kenya and Tanzania with digital identities and access to vital tools and services. Through collaborations with telecom and fintech companies, Mastercard provides millions of workers with access to real-time, inclusive and secure payment solutions.

The Impact

Since its launch, the MADE Alliance has made significant progress. In Kenya, Alliance members deployed affordable high-speed internet and provided digital skills training for approximately 10,000 farmers and their communities, according to the World Bank. The Kenya National Farmers’ Federation also received funding from the AfDB to help 250,000 farmers improve their bankability to financial institutions.

In Tanzania, the MADE Alliance is helping equip 50,000 sunflower farmers with digital payment solutions. In Nigeria, Mastercard has introduced solutions like Tap on Phone, Payment Links and QR Pay-by-Link; options that allow small businesses to easily accept payments while reducing cash reliance through e-commerce, according to The Guardian.

For consumers, the opportunity to use digital payments offers more security, convenience and financial access, allowing people to pay bills, shop online and make transactions with just a mobile device. This provides them with better access to banking services, particularly in areas where traditional banking infrastructure is limited or non-existent.

Women, Poverty and the Future of Inclusive Growth

The MADE Alliance also tackles gendered poverty by focusing on women’s economic empowerment. Women make up nearly 40% of Africa’s agricultural labor force but continue to face systemic barriers in access to land, credit and training, according to The Guardian. By equipping women farmers and entrepreneurs with digital identities, financial tools, and services, the Alliance not only supports equality but also addresses the structural poverty that limits entire households and communities.

Ultimately, the development of digital technologies in agriculture has the potential to serve as a powerful poverty-reduction tool. By boosting productivity, expanding market access and opening financial doors for millions, the MADE Alliance provides pathways out of subsistence-level farming and into more sustainable livelihoods.

Mastercard’s role in this process is to support growth, strengthen local innovation, and build on investments that accelerate inclusive, poverty-reducing development. By removing trade barriers, expanding financial access and empowering women and farmers, the Alliance demonstrates how digital infrastructure can be leveraged not just for economic growth, but for poverty alleviation at scale.

– Rafaela Paquet

Rafaela is based in Montreal, Quebec, Canada and focuses on Business and Good News for The Borgen Project.

Photo: Flickr