Raising funds for philanthropic causes around the world has been a commitment that Hard Rock pursues through the use of mottos, which can be seen in all their locations, and sales.
The recognized chain of theme restaurants contributes to various humanitarian and environmental causes through the sale of original and sometimes limited edition Hard Rock products.
With the motto LOVE ALL – SERVE ALL, Hard Rock has been using corporate philanthropy as a business strategy that allows the corporation to support global and local communities.
According to the Hard Rock website, the corporation has been advocating and supporting humanitarian and environmental causes since their first day in 1971. The company supports various philanthropic partners, each tied to different mottos based on the causes the partners focus on:
TAKE TIME TO BE KIND – These are Hard Rock’s philanthropic partners that focus on humanitarian and human rights causes:
American Indian Veterans Memorial, American Red Cross, Amnesty International, Bombay Teen Challenge, Breast Cancer Research Foundation, Caron Keating Foundation, St. Mary’s Healthcare System for Children, Children of Restaurant Employees (CORE), City of Joy, Crossroads Center, David Lynch Foundation, Fundacion Pies Descalzos, Global Angels, Habitat for Humanity, Holster Project, Hope North, Make A Wish Foundation, MPP HAITI, Music for Relief, Musicians on Call, Music Rising, Nordoff Robbins – UK, Pathfinder Academy, Pattanarak Foundation, Peace First, Roots & Shoots, The Mercury Phoenix Trust, The Nelson Mandela Children’s Hospital Trust, TJ Martell Foundation, Vicente Ferrer Foundation and WhyHunger.
SAVE THE PLANET – These partners focus on environmental causes such as habitat and animal protection:
Arbor Day Foundation, Farm Aid, Sustainable BioDiesel Alliance, Wildlife Conservation Society and Cotton Conservation Initiative (CCI).
ALL IS ONE– These are organizations in the entertainment industry that advocate for different causes:
GRAMMYs/National Academy of Recording Arts & Sciences, Grammy Museum, LATIN GRAMMYs/Latin Academy of Recording Arts & Sciences, Country Music Awards, MusicCares, Gibson Foundation, Rock & Roll Hall of Fame and Heard The World.
Hard Rock supports all of their partners by creating awareness and funding and by educating others about the different projects and causes for which their partners advocate.
Hard Rock also creates a variety of original products that are sold with a charitable purpose.
The company created the “Signature Series” t-shirt line as a way for artists to donate and do humanitarian labor by providing an original design to Hard Rock. These designs are printed on limited edition t-shirts and are sold in every Hard Rock location and in Hard Rock’s online shop.
Artists select charities from around the world and proceeds from their t-shirt sales are donated to those charities.
So far, Hard Rock has released 33 “Signature Series” t-shirts created by various artists including Imagine Dragons, Kiss, Linkin Park, U2, The Who, Bon Jovi, Shakira and Queen.
Current “Signature Series” t-shirts, as well as pins, bracelets and earbuds, are available in Hard Rock stores worldwide and online. The purchase of these items contributes to donations to different philanthropic causes.
Hard Rock Philanthropy is the humanitarian side of the Hard Rock company. With the use of mottos, products and partnerships with organizations and artists, Hard Rock is advocating to make the world a better place by loving and serving all.
– Diana Fernanda Leon