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World Vision’s Every Last One Campaign

Every Last One CampaignWorld Vision is a humanitarian organization established in 1950 to help vulnerable people “reach their full potential by tackling the causes of poverty and injustice.” Since its start, World Vision has assisted in several crises throughout the world such as the Ethiopian famine in the 1980s and the HIV/AIDS epidemic in Africa in the 1990s. In 2015, World Vision launched a campaign known as Every Last One. The campaign spans eight years and amounts to $1 billion. Overall, its goal is to provide relief, assistance and opportunities to approximately 60 million vulnerable people worldwide by 2023. The aid seeks to empower people “to lift themselves out of poverty.”

Campaign Context and Details

World Vision notes that around 689 million people all over the world live in extreme poverty. This specifically translates into subsisting on less than $1.90 a day. The COVID-19 epidemic has introduced additional challenges to vulnerable people across the globe. According to the World Bank, the COVID-19 pandemic could potentially thrust 150 million people into extreme poverty by the close of 2021. In fact, the COVID-19 pandemic threatens to reverse decades of poverty reduction progress globally as well as strides made in education and health.

For this reason, the humanitarian organization has framed its Every Last One campaign in terms of “life, hope and a future.” The life aspect involves providing people with “access to clean water and essential healthcare” services. Hope refers to training and equipping teachers, parents and pastors with the skills and resources needed to “protect children from violence” and supply emergency relief aid to people facing natural disasters and other humanitarian crises.

Finally, the concept of a future focuses on economically empowering people to create “improved and resilient livelihoods” through education initiatives, books and training as well as recovery loans for those affected by the pandemic. In all its work, World Vision strives for gender equality, acknowledging that empowering girls and women is essential for reducing global poverty. To date, the call for donations and investments continues.

Financial Transparency and Accountability

World Vision has provided evidence that the Every Last One campaign is economically viable. On its website, the humanitarian organization has posted its financial reports and financial highlights of 2020 as a gesture of accountability. These highlights indicate that the organization has dedicated 88% of its operating expenses toward initiatives that help “children, families and communities in need,” with the remaining 12% set aside for management and fundraising efforts.

Moreover, the organization’s financial reports indicate that it received a grand total of $1,233 million in revenue in 2020, the majority of which came in through “private cash contributions.” It has also worked on decreasing overhead expenses by 3% from 2019 through improved stewardship practices. These figures indicate that World Vision has a sustainable system in place to make the most impact and ensure that disadvantaged people receive the most benefit.

Contributing to the Sustainable Development Goals

World’s Vision’s Every Last One campaign may prove instrumental in assisting the United Nations’ 2030 Agenda for Sustainable Development. The U.N.’s target to end global poverty by 2030 is the first among the 17 Sustainable Development Goals (SDGs) indicated in the United Nations’ Agenda. The Agenda itself recognizes that meeting such a goal within the given time frame would require massive global mobilization and collaboration among various groups and organizations. Therefore, World Vision’s own initiative may play a significant role in realizing the U.N. SDGs.

– Jared Faircloth
Photo: Flickr