Australian start-up biNu may be pioneering revolutionary cell phone technology. By minimizing the required bandwidth and memory capacity of the user’s phone, biNu brings smart-phone level applications to ‘dumb’ phone users for little to no cost, and emphasizes reliability in weak or spotty networks, which cover a majority not only of the developing world, but the planet as a whole.

$7.5 million in funding from Eric Schmidt and others, and a UN ‘My World Innovation’ Award later, it seems the technology is working.

biNu dramatically widens two data streams currently existing in stunted forms. One of these is headed into the developing world. At least 4 million users in the developing world access the biNu cloud every month, utilizing hundreds of millions of webpages. Phones that were previously only usable to make calls are now empowered with the apps of corporations, governments, NGOs, and more, bringing an unprecedented level of information and communication to poor regions.

This stream is also significant for its profitability – for both biNu and others. Gary Lentell and Dave Turner, biNu’s founders, know first-hand how volatile the tech start-up world can be, having already lost all $75 million they made with their previous business, Sabela Media; biNu’s ability to bring new markets into touch with marketers means it stands to make a profit as the middle man.

But the companies who can present ads to these new markets may be the ones who profit most dramatically – if they can capitalize on the face-time as efficiently as Google has. In this way, biNu is for software what the cell phone was for hardware: a lead forward in terms of inter-connectedness.

The second data stream is headed out of the developing world, to NGOs and research institutions who now have direct access to the people they are trying to help. This second stream has already been dramatically influential, enabling over 100,000 responses to a UN survey which utilized the software.

As more NGOs become aware of biNu’s potential, its ability to make direction connections between aid givers and aid receivers will proliferate and create a more seamless development community – a community which currently suffers greatly from a major divide between those who have the resources and desire to help, and those who require help.

Lentell has repeatedly stated his interests lie dominantly in creating a solid, profitable business – not in helping people, which is only a perk. While many CEOs who express such sentiment earn derision for not being in touch with economic reality, NGOs and the developing world should be grateful to have such a practical mentality heading biNu.

Too many start-ups with the revolutionary potential of biNu sputter and die because of overly idealistic leadership. BiNu’s best chance to bridge the Digital Divide is to focus on itself and its profitability, continue to pursue the best technology and the most reliable investments, and allow its users to dictate how biNu is applied to the developing world.

– Alex Pusateri

Sources: Venture Beat, The Next Web, BINU, BINU: How It Works, INC