Designer Michael Kors has joined the fight against global poverty with his brand’s Watch Hunger Stop campaign. The brand has joined with the United Nation’s World Food Programme in a movement to end world hunger. To do so, Michael Kors has launched two of the brand’s best selling Runway watch as a fundraiser for the fight against world poverty.

The watches, called the “100 series” are exclusively available online and at Michael Kors shops across the world.  Each luxury watch specially features an etched map of the world and the phrase “watch hunger stop” and “1 watch = 100 meals” on the back.  The unisex watches will be sold in special packaging that also draws attention to the Watch Hunger Stop campaign. The watches were showcased at a dinner in New York City by Michael Kors and actress Halle Berry.

For each watch sold, the brand will donate $25 dollars to the World Food Programme. While $25 may seem paltry compared to the high cost of the watch itself, even that amount of money brings food to many. According to the Michael Kors website, $25 dollars is actually equivalent to 100 nutritious meals. Therefore, the sale of one watch has the power to impact 100 people. Furthermore, this campaign has helped to deliver over 350,000 meals to people across the world already.

To further support the Watch Hunger Stop campaign, Michale Kors will be launching a video ad campaign. The 30-second video spot will feature the designer himself talking about the campaign and where these special watches can be purchased.  Additionally, the microsite WatchHungerStop.com will provide a central location for information about the campaign and the merchandise. A twitter feed will provide all the latest updates through #watchhungerstop.

– Grace Zhao

Sources: Manila Standard Today, Michael Kors
Photo: Harpers Bazaar