Makeup brands are generally known for their aesthetically pleasing cosmetics and the confidence they provide their consumers. However, what is less well known is that many makeup brands are actively creating initiatives to help those in need. Most recently, many of these companies have spearheaded relief efforts to ease the impacts of the global pandemic. Here are five popular beauty brands making a difference amidst COVID-19.

5 Beauty Brands Making a Difference during COVID-19

1. Milk Makeup. Milk Makeup is one of the beauty brands making a difference during this time. It is a popular brand best known for its minimalist makeup products. However, the company has gained recent attention for its assistance with COVID-19 in New York. On April 10, the brand partnered with the Wu-Tang Clan to donate 100 % of its proceeds from that day to the New York City COVID-19 relief effort: the event raised a total of $106,000 in just 24 hours. Additionally, the brand donated $250,000 in beauty products to frontline workers.
2. L’Oreal. In response to COVID-19, this international drugstore brand has implemented a new initiative called “L’Oreal for the Future.” The program plans to donate 100 million euros to help combat global climate change. L’Oreal will also donate 50 million euros to support vulnerable women living in societies severely impacted by economic deficiencies. Further, the brand donated 400,000 hygiene products and 400,000 bottles of hand sanitizer to frontline hospital and retail staff in Great Britain and Ireland.
3. MAC. MAC is another one of the beauty brands making a difference during these difficult times. Since 1994, MAC Cosmetics has held an annual “Viva Glam Campaign.” In previous years, the money from this campaign was dedicated to combating HIV/AIDS; however, in light of 2020’s recent events, the campaign has shifted to target COVID-19. Through this campaign, the beauty company has committed to donating $10 million to 250 U.S. and international organizations working to help those impacted by COVID-19.
4. Avon. This cosmetics brand has partnered with Feed the Children for the past 16 years. However, in response to COVID-19, Avon has significantly strengthened its support of this nonprofit organization. The company has donated more than $2 million in personal care products and over $40 million in necessities to impacted families across the country.
5. Thrive Causemetics. Thrive Causemetics is another one of the beauty brands making a difference. It has created a $1 million initiative to aid COVID-19 relief efforts. As part of this commitment, the company donated $10,000 to the University of Washington Virology Lab to help expand access to COVID-19 testing. Additionally, Thrive Causemetics gave $350,000 to various other United States organizations diligently working to fight COVID-19 such as Meals on Wheels, Baby2Baby and Feeding America.

These beauty brands are prime examples of companies utilizing their influences and platforms to impact their communities for good. In the future, cosmetics companies will hopefully continue working beyond their products to improve the lives of their consumers.

– Kira Lucas
Photo: Flickr