Cristiano Ronaldo, Real Madrid’s star forward and Global Artist Ambassador for Save the Children, recently released his latest initiative for the organization, the CR7Selfie: Fans with a Cause app.

According to Save the Children’s website, Cristiano Ronaldo’s selfie app costs $1.99 and will allow fans to “take a selfie with Ronaldo in one of several different outfits and poses.” A portion of all money raised from the app, which can be downloaded from the Apple App and Google Play stores, will go toward the non-profit organization.

Save the Children, which was founded in 1932, focuses on providing children in 120 countries around the world with proper education, food and health services, especially in the wake of natural disasters or war. In 2015, Save the Children delivered health care to 22.6 million children, and 11.6 million children participated in the organization’s nutrition programs.

Ronaldo has represented Save the Children as an ambassador since January 2013, directing his attention to the worldwide issue of child hunger. The athlete first realized that he wanted to join the fight against poverty when he learned that one in seven children go to bed hungry every night.

Over the past few years, it has become common for advocates to utilize social media. More than 230 million people follow Ronaldo on his various accounts, which allows Save the Children’s message to spread quickly. Cristiano Ronaldo’s selfie app — The CR7Selfie: Fans with a Cause app — puts this same strategy to use, allowing users to have fun sharing their selfies with the superstar while also supporting the organization’s mission.

Ronaldo is one of the most admired athletes on the planet, making him an expert when it comes to taking selfies. During the premiere of his documentary Ronaldo, he even tried to break the world record for most selfies taken in three minutes. Ultimately, Ronaldo failed in this endeavor, but his widespread popularity could make the new app a huge success.

– Liam Travers

Photo: Flickr