Last week, Eva Longoria hosted an LG Electronics USA product launch in Hollywood for the company’s new ranges with ProBake Convection technology to benefit the No Kid Hungry Campaign.

A-list celebrities and VIP guests like actress Kaley Cuoco-Sweeting, chef Angel Estrada and actor Jesse Metcalfe, gathered for a family oriented event sponsored by LG. The occasion featured cooking activities and games, as well as interactive culinary demonstrations highlighting the new cooking technology.

The fun-filled afternoon also served to raise awareness and support for the No Kid Hungry campaign that is sponsored by Share Our Strength, an organization that helps to provide food for children and families in need. Fittingly, the charity also empowers families to cook healthy meals together.

The Desperate Housewives star said that she really values the importance of family and passing down recipes to loved ones.

“I come from a tight-knit family where we value the importance of gathering for meals and celebrations, and I’m thrilled to join LG to encourage families to do the same, all while benefitting such a fantastic cause,” Longoria said.

Longoria supports a worthy cause — malnutrition is a continuing problem. According to Action Against Hunger, 3.5 million children die each year from malnutrition.

To help eradicate this problem, the No Kid Hungry campaign asks for donations for hungry children and lists ways for people to improve the lives of the impoverished. The campaign’s website focuses on using food as a tool to create a better value of life, stating that “another kid falls behind and never catches up” without proper nourishment.

The campaign also seeks to provide parents the tools to create and offer nutritious meals to their children. Supporting No Kid Hungry, LG encouraged the community to start their own “PostBake sales” in their neighborhoods using kits gifted by the event to all attendees.

Longoria hosted her own bake sale at the LG event. The award-winning cookbook author and co-restaurateur shared her cooking expertise during her live demonstrations. Her culinary creations were all recipes from her New York Times bestselling cookbook, “Eva’s Kitchen: Cooking with Love for Family and Friends.”

In addition, she helped organize pizza and flatbread baking, cake and cookie decorating, a themed photo booth and more.

Since the event, LG and Longoria have helped connect struggling kids with more than 345 million meals. The benefit also helped to launch school breakfast programs, recruit summer meals sites, and helped to provide grants to the most effective hunger-fighting organizations to help end child hunger in their communities, according to the No Kid Hungry website.

Not only is the campaign feeding kids, but it is also making their dreams come true.
Straight-A students and sisters, Jeane and Jahnique love to run, dance and cheerlead, and with the help of No Kid Hungry, they are able to do these activities with more energy.

“When I eat, it makes me run faster,” one sister said.

No Kid Hungry has helped many more kids in different areas. The operation’s website shows several more stories like this one. To read these stories and to learn how to support these kids, visit the No Kid Hungry website.

– Fallon Lineberger

Sources: Action Against Hunger, Look to the Stars, No Kid Hungry 1, No Kid Hungry 2, Vimeo
Photo: Homemade Mimi