“Buy a bar, Feed a child” is the life-changing mission of snack bar company This Bar Saves Lives, with its nonprofit partners that distribute packets of food for every bar purchased to where it’s needed most. With 2,302,895 meal packets donated to date, the lives of millions of children suffering from severe acute malnutrition received the treatment and prevention methods they need in the form of various food products to go on to lead normal, healthy lives.
“Pretty Little Liars” actress Troian Bellisario recently teamed up with the brand, holding an interview session at the BUILD Studio in New York City to help raise awareness for the cause. The company is also discussing plans with Starbucks and Target to combat hunger domestically.
Two major points of emphasis for This Bar Saves Lives are treatment and prevention. For every one of the 2.6 million children who die from severe acute malnutrition each year, there are 10 more at risk of suffering the same fate. Working against this harsh reality, This Bar Saves Lives has developed a treatment in the last decade, Plumpy’Nut®, which has become one of the most important weapons in the war on global hunger.
The product is a nutrient-rich paste made from peanuts, milk powder, sugar, vegetable oils and a mixture of vitamins and minerals. Its simplicity makes it so that it can be eaten right away – no need to be cooked or refrigerated. In addition, Plumpy’Nut® has a two-year shelf life and consuming three a day for seven weeks can take a child from near death to survival. In terms of prevention, Nutributter® was designed for undernourished children below the age of two to prevent stunting, which affects a child’s growth, as well as lifelong health and productivity.
This July, Bellisario shared about her involvement with the company, “Raising awareness about child hunger… has always been a subject that is incredibly personal and important to me… I’m thrilled to be a part of such an exciting and important initiative.” Her husband Patrick Adams added, “I couldn’t be more proud to be working with everyone at This Bar Saves Lives to draw more attention to this problem and to help children in need find their way to an important and potentially life-saving meal.”
Since 2013, This Bar Saves Lives has teamed up with various international organization partners, including Action Against Hunger, Edesia and Second Mile Haiti to distribute food aid to Haiti, South Sudan, the Democratic Republic of Congo, the Philippines, Mexico and Guatemala.
– Mikaela Frigillana