Smartphone Farmers
Armed with smartphones and innovative smartphone apps, small-scale farmers in Africa are transforming the agricultural landscape. This digital revolution is not just changing how crops are grown; it’s reshaping African agricultural communities and economies. There are apps for different spectrums of the agricultural business. These spectrums range from Market access and price information to agricultural information and education, financial services, weather alerts, disease detection and farm management.
The development of agricultural apps for smallholders is part of an “ongoing digital agriculture revolution” in Africa. Nearly 94% of small-scale farmers in developing countries own mobile phones. While smartphone ownership lags behind basic phones, it’s growing rapidly, opening up new possibilities for agricultural innovation. Following are some of the agricultural applications at the forefront of changes.
Maano
Maano translates to “intelligent” in Tonga, one of the local languages spoken in Zambia. Developed by the World Food Programme (WFP), Maano is a virtual farmers’ market app that connects smallholder farmers directly with buyers. It eliminates middlemen, ensuring farmers get fair prices for their produce. The app was launched in May 2017 and initially targeted 2,500 Zambian farmers.
In a pilot run between June and October 2017, more than 1,000 smallholder farmers from 29 rural communities in Zambia’s Southern and Central Provinces participated, selling more than 150 metric tons of produce worth more than $50,000. By the end of 2018, WFP aimed to reach 5,000 smallholder farmers in Africa and transact approximately $200,000 through the Maano App.
Farm Drive
The app is designed to close the critical data gap that prevents financial institutions from lending to creditworthy smallholder farmers in Africa. The app collects various types of data, including financial transactions, agronomic data, environmental data and satellite data. This data is analyzed to generate credit scores that accurately capture farmers’ risk profiles. It then enables financial institutions to offer loans to smallholder farmers who were previously considered too risky. Farm Drive was selected as a World Summit Award Winner in the Business and Commerce category, highlighting its innovative approach to addressing financial inclusion for farmers.
PANNAR Sprouts
The PANNAR Sprout mobile app, launched in 2015, serves as a crucial technical support tool for grain crop farmers in Africa. Developed by PANNAR Seed, the app provides farmers with essential agronomic information and support, helping them optimize their farming practices and improve crop yields. The app is designed to be user-friendly and accessible, offering features such as crop management advice, pest and disease identification and weather forecasts.
The Impact: Beyond the Field
The benefits of these mobile innovations extend far beyond increased crop yields. Farmers are making more informed decisions, saving time and money on transportation and improving their overall production and marketing strategies. Moreover, these digital tools enhance food security and improve livelihoods. By connecting farmers directly to markets and providing access to financial services, they help lift entire communities out of poverty.
Challenges
Despite the promise, challenges remain. The digital gender gap means that women farmers often have less access to smartphones and apps. Additionally, many farmers still use basic phones, necessitating the development of SMS-based services alongside smartphone apps. Another hurdle is the affordability of smartphones and mobile services. However, as prices continue to fall and coverage expands, more farmers are expected to join the digital agriculture revolution.
– Sakshi Pillai
Sakshi is based in Toronto, Ontario, Canada and focuses on Technology and Solutions for The Borgen Project.
Photo: Flickr
