The 2020 Olympics officially started on July 23, 2021, in Tokyo, Japan. During the traditional opening ceremony, countries participated in a commencement parade dawning various outfits and garments that paid homage to their home countries and cultures. Following this event, the world’s audience became interested in these cultures and used the internet to learn more about them. The forward fashion at the Olympics was especially interesting to viewers of the games. As a result, international poverty-based nonprofits and tourism websites have seen heavy traffic, which will help the economies of dozens of nations.

The 2020 Olympics Opening Ceremony

The Olympic Games have continued to be the most anticipated sporting event across the globe. After the pandemic-induced delay of the 2020 games, the world can finally watch the events it has waited five years for. According to VOA News, more than 17 million people watched the opening ceremony. 

Millions of viewers appreciated the outfits of the athletes. Competitors wore dazzling cultural garments to represent their ethnicities and home regions. For example, AP News highlighted the beautiful outfits adorned by representatives from Iran, Cameroon, the Virgin Islands and other nations. They called the affair “a mosaic of cultures and fashions and traditions.” Viewers reviewing and commenting on the parade flooded popular social media outlets like TikTok and Twitter, with hashtags like #OlympicsOutfits trending.

How the Fashion Boosted Poverty Related Research

After the opening ceremony concluded, Google searches for countries like Kenya and Ghana skyrocketed. According to Google Trends, these countries received a 20% boost in searches across the globe. In turn, websites promoting tourism and aid to these nations also experienced heavy web traffic. This was a significant and much-needed boost since the pandemic diminished these essential international discussions. Organizations like UNICEF and the World Bank also had more site visitors than average.

Multiple articles also highlighted the cultural importance of the athletes’ outfits. News about the clothing trended worldwide. While some media firms praised the fashion of the ceremony, others scrutinized the seemingly lackluster outfits from Italy and the U.S.

How Poverty Will Diminish as a Result

As more and more people continue to research the Olympics forward fashion, expectations have determined that poverty could decrease globally. Of course, a rise in tourism will help a country’s economy, but furthermore, the positive cultural representation will also relieve impoverished conditions in a myriad of regions.

According to the Community Action Programme on Social Exclusion, optimistic outlooks on a nation and culture can alter the probability that countries enter an impoverished state. Without a positive viewpoint of the region and its people, countries are less likely to have policy development in government. Further, these countries get less international appreciation, which leads to the migration of the rich and a sinking economy for the poor. However, with further representation in the Olympics and continued research from the international audience, appreciation of the teams’ cultures is likely to spread across the world. Whether or not the Olympics forward fashion will continue to be a hot topic, the impacts of cultural knowledge will last.

– Laken Kincaid
Photo: Unsplash