How the Mobile for Development Utilities Program Works
Funded in 2013 by the U.K. Department for International Development, the Mobile for Development Utilities Program (M4D) makes basic utility services in impoverished areas accessible, affordable and reliable.
The M4D Utilities Program currently exists in 24 global markets, 15 of which are in Africa. It addresses Goal 6 (ensuring access to water and sanitation) and Goal 7 (ensuring affordable energy) of the 17 U.N. sustainable development goals.
The program improves access to water, sanitation and energy services through five channels: mobile infrastructure, sales and distribution, machine-to-machine connectivity, mobile payments and mobile services.
- Mobile Infrastructure
Infrastructure such as telecom towers supply service to surrounding communities. The development of these towers will give more people access to mobile networks and enable entrepreneurial phone charging services in remote areas. This ensures convenient, affordable energy to relevant areas, addressing Goal 7 of the U.N. Global Goals.
- Sales and Distribution
Focus on sales, distribution and branding can help Mobile Network Operators (MNOs) improve sales and reach underserved communities. Utility service providers and MNOs can work together and co-brand for efficiency, bringing energy, water and sanitation solutions to underserved areas. This addresses Goals 6 and 7 of the U.N. sustainable development goals.
- Machine-to-Machine Connectivity
Under the M4D Utilities Program, machine-to-machine connectivity will be more efficiently monitored, increasing technological reliability and allowing service providers and entrepreneurs insight into customer behavior. For example, service providers can collect bills online. However, according to a GSMA Mobile for Development Utilities Program report, machine-to-machine connectivity needs to be more reliable. Improving reliability addresses Goal 6 of the U.N. sustainable development goals, ensuring access to water and sanitation.
- Mobile Payments
Pay-as-you-go (PAYG) is a form of mobile payment that has had great success so far under the M4D Utilities Program. It simplifies payment methods for customers and creates a digital record of payments for those without payment history. So far, 650,000 mobile-connected pay-as-you-go solar home systems have been delivered worldwide. This addresses Global Goal 7, ensuring reliable energy, but according to the GSMA report mobile money will need to be even more accessible in order to help meet the U.N.’s sanitation requirements.
- Mobile Services
Mobile services such as voice commands, SMS and apps can be used to improve customer service and field operations as well as to optimize supply chains. Communities, agents and service providers alike can use these mobile services to form strong foundations of customer support. However, in order to meet U.N. sanitation goals, mobile services could also make an effort to unite stakeholders and align with the government on its sanitization-improving policies.
The M4D Utilities Program demonstrates that using mobile technology actually works. It has raised more than $58 million in private sector funding and has so far benefited more than 1.9 million people. For example, in 2013 the solar energy company Mobisol used its pay-as-you-go solar business to provide 250,000 people in Rwanda and elsewhere with clean solar energy to power their households.
Improving access to energy, water and sanitation will improve the health and education of people in impoverished places. The Mobile for Development Utilities Program can help bring us closer to the target of universal and equitable access to reliable and safe energy, water and sanitation by 2030.
– Liliana Rehorn