Oxfam’s newest project, focusing on the world leader’s goals to tackle extreme poverty and to spread the world with awareness, unites people across the U.K. by encouraging them to create a lip sync video, which will call for the goals to be met.

The “Big Lip Sync” was launched at the Glastonbury Festival, a music festival in Somerset, England, and it is asking festivalgoers to take part in action to support the goals to eradicate extreme poverty.

During the summer, Oxfam will be inviting people and festivalgoers to paint their lips with the color green, a metaphor that refers to the idea that everyone has poverty issues and global goals in their mouth and on their mind. Participants can then share their picture with the hash tag #biglipsync on their social media websites and profiles or upload a lip singing video to their social media.

These pictures and videos will be used as a way to prove that poverty is on everyone’s lips and that it is an important issue to the larger community. Facebook, Twitter and Instagram users can share their green-painted-lip pictures to raise awareness and spread the word about the campaign in social media. Festivalgoers take many of these pictures while attending music festivals.

In the U.K., Oxfam is also spreading the word about “The Big Lip Sync” by being present in music festivals with a booth that promotes the cause. In these stands, Oxfam counts the banners, picture frames and slogans that festivalgoers use to show their support for the cause.

Famous U.K. journalists, fashion stylists, presenters and producers have also joined the movement. Gemma Cairney, Cherry Healey and DJ Goldierocks are some of the stars that participated in the promotional video for “The Big Lip Sync” project. The video shows them, with green lips, dancing and lip singing to a song in order to promote that they “stand against poverty” and to invite people to be part of “The Big Lip Sync.”

As an extra, Oxfam is offering the chance for a “The Big Lip Sync” participant to win tow tickets to go check out Bestival, a four-day music festival held in Isle of Wight, England. U.K. residents can enter this contest by texting the word LIPS to 700066.

Oxfam has shown a way to create awareness in a colorful, social and fun way. “The Big Lip Sync” represents a way for people and festivalgoers to spread the word and raise awareness about the importance of meeting global goals aimed at ending extreme poverty.

– Diana Fernanda Leon

Sources: Oxfam, Glastonbury Festival, YouTube
Photo: Oxfam