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Raising money for charity is a mission that many organizations and movements have, but it is their techniques what makes them different.

Fashion Project has the mission to raise as much money as possible in order to donate it to charity and humanitarian causes. They achieve this through the creation of a community that donates and shops for clothing pieces to support causes these donors and buyers care about.

According to Fashion Project’s official website, this technique has placed them as the industry leader in online clothing donation.

The designer brands that the Fashion Project sells and accepts for donation are Fendi, Balenciaga, Alexander McQueen, Alexander Wang, Bottega Veneta, Burberry, Chanel, Dolce Vita, Elie Saab, Free People, Gucci, Hermes, Lanvin, Prada, Michael Kors and Valentino, among others.

Once donors select the cause they want to support, they can donate their gently used or new designer clothes, shoes and accessories. Fashion Project covers shipping and they also photograph the donated clothing pieces in order to sell them in their online boutique for buyers. In addition, clothing and accessories donors will get a tax receipt.

While their online shop offers sale prices in designer brand items, buyers can take advantage of the savings these items offer and, at the same time, their purchase provides a donation to charity.

Up to 55 percent of the sells of Fashion Project’s online shop are directed to support different charity programs.

As of today, Fashion Project has raised around $700,000 for charity, and is supporting 2,016 charities and organizations.

Some of the charity partners that Fashion Project supports are She’s The First (sponsors girl’s education in developing countries), Neads (dogs to help the deaf and disabled people), Apne Aap Women Worldwide (empowers women to gain independence) and Women’s Global Empowerment Fund (produces programs that reduce poverty and the marginalization of women and their families), among others.

On the other hand, people can also create their own “Fashion Project” as a fundraising campaign.
Fashion Project gives fundraisers the necessary tools to create their fundraising personalized site so they can invite people to donate or shop fashion items for a good cause. Once the fundraiser reaches his goal, Fashion Project will direct their raise to its destination.

This project has been growing with the years to a point in where Fashion Project has partnered with Neiman Marcus, and the Mercedes-Benz Fashion Week. The project has also launched donation programs with Nordstrom, Joie and Elie Tahari, among others.

According to an article published by Forbes, partnerships with retailers have been an important aspect to spread Fashion Project’s mission.

The most popular designer brands on the online shop are Coach, Theory, Kate Spade, Michael Kors and Tory Burch. Most of the donors and buyers are from the United States but they have had donations from Europe countries interested in donating to the cause and supporting the mission of Fashion Project.

Diana Fernanda Leon

Sources: Forbes, Fashion Project 1, Fashion Project 2, Fashion Project 3
Photo: Boston.com