BrightLife Brings Financial Inclusion to Ugandans
BrightLife is a program from FINCA, the microfinance organization. The program is a Uganda-based, social enterprise that pairs access to finance with access to energy. This allows for connections to financial inclusion for the “unbanked.” BrightLife brings financial inclusion to Ugandans and clean energy products to poor and impoverished areas through multiple initiatives and products. BrightLife ensures financial inclusion and wellbeing for those areas. People pay for their BrightLife products with a system called PAYGO. This allows people to pay for only the electricity they use as they go. This then allows BrightLife to build credit profiles for “unbanked” people and connect them with FINCA.
The Situation in Uganda
There are currently 1 billion people in the world living without electricity and 73% of the Ugandan population does not have access to electricity. People living without electricity must often use insufficient fuels to heat, light and energize their homes. This can then lead to indoor air pollution causing premature death. These energy uses are also dangerous in homes since they can cause fires.
Lack of energy in any area can cause a cycle of poverty since so many people cannot access the most basic necessities. This is why BrightLife brings financial inclusion to Ugandans. As FINCA states, the program “provides last-mile distribution and end-user financing for products that create healthier and safer homes, increase productivity, reduce household expenses and provide additional income-generating opportunities.”
To date, BrightLife has impacted over 202,000 lives with clean energy. By providing education, distribution, financing and after-sale support, BrightLife is able to bring clean energy products like home appliances to people who cannot acquire them. However, access to energy is just the first step in FINCA’s BrightLife enterprise.
BrightLife announced a new product called “Prosper” in March 2019 to further its impact on the Ugandan people. Prosper is an initiative that helps Ugandans access the clean energy that BrightLife provides. Then, Prosper helps people transition from unbanked to FINCA Uganda where they can access savings and credit opportunities, increasing their financial inclusion.
A Better Tomorrow with BrightLife
Now, BrightLife is working to better understand the solar energy needs of their clients and is positioning itself to serve communities more efficiently. Through COVID-19, it has been able to grant access to solar lanterns and give students the ability to still get the education they need from home. Since BrightLife brings financial inclusion to Ugandans, it also won the Smart Communities Coalition Innovation Fund grant. As USAID reported, this grant will allow for the development of “a solar-powered hatchery” and small-scale solar systems used for poultry farming in Kiryandongo, Uganda.
– Grace Aprahamian