Ever imagine combining a love for music with a passion for social activism? That is exactly what the Global Poverty Project did with the Global Citizen Ticket Initiative. This innovative initiative seeks to reward social activism with something music lovers seek: concert tickets! Social activists can now use their passion for changing the world to earn music tickets. The initiative builds off the Global Poverty Project’s highly successful Global Citizen Festival which was held in New York City in 2012. 60,000 people earned free tickets to that event by participating in social activist activities.
The initiative is supported by musicians such as Pearl Jam and music industry professionals who want to see engagement around global poverty and make the eradication of global poverty a reality. Musicians can inspire and motivate individuals to action; their support is extremely important to the cause. The goal is to rally thousands around causes such as polio, malaria, women’s empowerment, and education. By adding incentives, the Global Poverty Project hopes to reach a larger number of individuals and spread the message even farther.
Global Citizen tickets are earned based off of a point reward system. The points are linked to levels of involvement in social activism. For example, posting a link on Facebook earns one point whereas calling your senator will earn five points. The points can be redeemed for local concerts as well as passes to major music fests like Bonnaroo. It’s a way of rewarding people for their actions and providing an alternative to purchasing concert tickets. Several artists who have signed on to participate include John Mayer, Kayne West, Rihanna, Tim McGraw, and the Dixie Chicks. A complete list of artists and festivals is available on the website.
Music fans and activists alike are invited to participate in the Global Citizen Ticket initiative. Their is an innovative online platform as well as mobile application to make participation easy. To get involved, register at globalcitizen.org/tickets and get started raising awareness and earning rewards today.
– Amanda Kloeppel