The Biggest New Campaign in Dubai
Dubai has an unusual international reputation. Known for its wealth, the city has made a name for itself as the playground of the wealthy. Yet through his foundation, Dubai Cares, His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the U.A.E, and Dubai’s leader has shown the world a different use for Dubai’s explosive wealth: philanthropy.
Dubai Cares was created in September 2007. Despite its relative youth, the organization has lofty goals. Recently, it launched its “End Poverty. Educate Now” awareness campaign in Dubai hopes that it will lead to a better understanding of the vital role education plays in poverty eradication, especially in creating more gender-egalitarian societies for women and girls to work and live in. The campaign also aims to raise money to fund primary school education for children in developing countries.
Education improves not only an individual’s opportunities but their family’s and even their community’s quality of life. UNESCO has released stunning statistics regarding the far-reaching impact education can make. For example, and an educated person’s wages increase by around 10% and a child with a literate mother has a 50% greater chance of living past age 5.
The U.A.E as a whole has embraced the campaign, with huge outlets like Dubai Mall adding 5 AED or more to their prices to increase donations. The city is also hosting the “Education Makes a Difference” stand to generate funds, and running Ramadan promotions for fundraisers and with mobile companies offering the ability to donate via text.
The foundation has seen extraordinary success in past efforts. It is active in over 31 developing countries, assisting in the construction and improvement of over 1500 classrooms, building more than 1000 wells and 3,000 latrines, training over 23,000 teachers, and providing books and nutritious food to schoolchildren.
To get involved in Dubai Cares’ work, click here: http://www.dubaicares.ae/en/
– Farahnaz Mohammed
Sources: Albawaba Business, Dubai Cares