The ONE Campaign has launched an initiative in Africa called “You Choose,” aimed at creating representation for poor citizens throughout Africa on how to reduce poverty in their own communities.
This initiative to reduce poverty, which has been endorsed by high-profile African celebrities, aims to give a voice to millions of people throughout Zambia, Malawi, and South Africa by sending their opinions and views on how to tackle poverty through Short Message Service (SMS) in hopes that leaders and policy-makers will be pressured into making changes.
Citizens can use mobile phones to text a designated number that will prompt them to explain “what the government can do to help improve [life for] your family and friends” to which they can reply with their suggestions on critical needs facing their families and communities. A goal of the You Choose campaign is to give those in extreme poverty a voice in deciding how poverty will be dealt with in their countries, which will hopefully lead to the poor having a voiced opinion and participating in the decision-making process.
The initiative will collate the data it receives through SMS responses, and the information will be presented to the UN at the end of March when the High-Level Panel plans to meet in Bali to discuss the Millennium Development Goals (MDGs).
The organizers behind the You Choose initiative highlighted the fact that only 16.5 million people in Africa had mobile phones when the MDGs were first introduced. Today, over 650 million people throughout Africa have access to a mobile device, which has “allowed people to learn firsthand what priorities Africans believed in and what the new developmental agenda should include.”
– Christina Kindlon