When Gaby Aghion founded the French fashion brand Chloé in 1952, she desired to give young women control of their destinies. While Aghion attached destiny to elegant clothing, Chloé’s recent partnership with UNICEF will expand her company’s mission. Chloé seeks to mobilize young women beyond the runway by endorsing UNICEF’s #GirlsForward campaign. All this, to increase female empowerment through U.N. partnership.
What is #GirlsForward?
The #GirlsForward campaign will optimize educational opportunities for 6.5 million girls. Chloé’s partnership with UNICEF will equip young women “with [the] digital and technology skills, entrepreneurial capacity, spirit and confidence” they need to succeed in the workforce. In March, UNICEF began implementing the #GirlsForward program in Bolivia, Jordan, Morocco, Senegal and Tajikistan.
Both UNICEF and Chloé recognize global gender disparities and will attempt to correct them through quality education. UNICEF claims that “one in three girls are not enrolled in secondary school” as “girls aged 10–14 tend to spend 50% of their time doing chores.” Their families do not prioritize their education but confine them to domestic spaces.
As girls mature and grow, they remain outside the educational system and do not receive equal employment opportunities. If they dare venture into the workforce, Chloé contends that women remain segregated from networks and capital, receiving only 77% of what men earn. Chloé’s efforts to remedy this disparity center in female empowerment through U.N. partnership (specifically, with UNICEF) — and seeking to amend these systemic barriers by making girls’ education a worldwide priority.
Voices of Youth Pushes for Girls’ Education
Chloé hints that “supporting girls education could help us all;” however, the organization Voices of Youth specifically outlines the potential benefits. Like Chloé and UNICEF, Voices of Youth believes girls’ education is a lifeline to their development. An affiliate of UNICEF, Voices of Youth argues that supporting girls’ education will:
- Decrease Both Infant and Maternal Mortality Rates: Educated women often seek proper medical care throughout their pregnancies and give birth to healthy babies.
- Decrease the Prevalence of Domestic Violence and Child Marriages: Voices of Youth claims, “On average, for every year a girl stays in school past fifth grade, her marriage is delayed a year.” Education enables women to marry later, giving them time to mature as they learn to care for themselves and their families.
- Improve Socioeconomic Growth: Educated women can escape poverty and live healthier, more productive lives. In turn, they can raise the standard of living for their families and communities. Patty Alleman, UNICEF’s Senior Gender and Development Advisor adds that girls’ education boosts economic growth by offering women resources to enhance or start businesses.
A Promising Future for All
The #GirlsForward campaign understands these benefits and yearns to educate every adolescent girl in the developing world. As Voices of Youth suggested, education will ultimately improve the lives of young girls and their communities. Chloé’s initiative to support young girls in the developing world pushes forward the agenda of female empowerment, through U.N. partnership. With UNICEF as a partner, Chloé’s mission stretches beyond fashion and will help transform young women into successful entrepreneurs, scientists and coders.
The three-year partnership began on International Women’s Day during the Paris Fashion Week — a fitting time for Chloé to expand its mission statement. Although its goals might be shifting from clothing to education, Chloé will hold fast to the teachings of its founder, helping young women around the world gain control of their destinies.
– Kyler Juarez
Photo: Wikimedia Commons