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Mobile Technology: Viamo’s Services Improve Lives

Viamo’s ServicesOver the last two decades, cellphone ownership has steadily increased, with 73% of the world having mobile broadband connections in 2020. In response to this trend, a group of Canadian and Ghanaian engineers founded Viamo in 2012. Viamo is a social enterprise that uses mobile technology to distribute educational materials and compile data. Operating in more than 20 African and Asian countries, Viamo reaches millions of people a year. Over its eight-year existence, Viamo’s services have diversified thanks to partnerships with more than 500 organizations.

The 3-2-1 Service

This toll-free service offers educational content and interactive training through interactive voice response (IVR). IVR is an automated system that communicates with the listener through prerecorded or synthetic speech, thus removing the need for literacy. Furthermore, Viamo translates all content into local languages so it can reach the largest number of people.

Many of the partner projects that Viamo undertakes end up on the 3-2-1 Service once completed. For example, Viamo’s partnership with the International Maize and Wheat Improvement Center (CIMMYT) to create Link It, a mobile service meant to connect farmers to markets in Nepal, saw the finished product integrated into the 3-2-1 Service platform.

Another example comes from Mozambique, where Viamo partnered with a coalition of groups including Chemonics and USAID to create a storm warning system. This system has been a part of Mozambique’s 3-2-1 Service since its creation in 2016.

Besides these, Viamo’s services through 3-2-1 include audio dramas, news and children’s educational programs.

The diversity of the 3-2-1 Service has garnered it more users than Facebook in some countries, with thousands of people utilizing it at any point in the day.

Wanji Games

With the help of Viamo, Peripheral Vision International established Wanji Games. These edutainment games feature branching path narratives, where listeners role play scenarios ranging from navigating gender-based violence (GBV) to managing money. By exploring a scenario’s different endings, the player can gain a deeper understanding of the subject matter to apply it to their lives. Since these are accessible via the 3-2-1 Service, these games are free to play.

Engagement Campaigns

Viamo helps its partner organizations transmit information to the general population through its comprehensive mass messaging system combining IVR, chatbots, SMS, mobile apps and social media. For example, in the past, Viamo had remotely trained Rwandan healthcare workers on mental health using IVR.

Surveys, Polls and Call Centers

Viamo’s relationship with network operators grants it the benefit of having access to customers’ demographic information. As such, Viamo can distribute surveys and polls to achieve a sample representative of the general population. Furthermore, since network operators disclose a customer’s geographical location to Viamo, it can map the results.

Due to the conflict in South Sudan, the government has prohibited journalists from reporting in the country. To bypass this issue, Viamo and Forced Out created a phone survey to measure the displaced population in South Sudan. The survey found that the war had displaced more than 40% of the nation’s population. This provided the international community with statistics to properly gauge the scope of the refugee crisis.

Viamo also has a variety of call centers integrated into the 3-2-1 Service. One instance of this is Legal Aid Forum Rwanda. Victims can call the call center to get legal advice and possibly get connected to a lawyer who could represent them for free.

Viamo’s Reach and Future Impact

Viamo’s services have reached more than 10 million people. With plans to expand into new areas, such as Latin America, Viamo will continue to have an impact in the foreseeable future.

– Riley Behlke
Photo: Flickr

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The WomenConnect Challenge: 9 Innovative Projects Empowering Women

Innovative Projects Empowering WomenIn a booming technological world, the gender digital divide continues to suppress women’s access to technology and the global economy. In low- and middle-income countries, women are 10% less likely to own a mobile device than men and are 23% less likely to use the internet. A 2019 report from the GSMA highlights four main reasons for the divide, including affordability, literacy and tech-literacy rates, safety and security and relevance to daily life. The report also estimates that closing the digital divide in just mobile internet usage by 2023 could increase GDP growth by $700 billion in low- and middle-income countries over the next five years.

Through the U.S. government’s Women’s Global Development and Prosperity Initiative (W-GDP), presidential advisor Ivanka Trump and USAID Administrator Mark Green launched the WomenConnect Challenge. With this funding, initiatives seek to shrink the barriers of digital illiteracy and “technophobia” fueled by a lack of complex resources, such as Internet access or formal education. That these barriers unequally limit women and girls leaves entire populations further and further behind in an increasingly digital world. In the first round of the challenge in 2018, USAID awarded more than $2 million to an initial nine innovative projects empowering women and closing gender-based digital divides. The W-GDP initiative hopes to connect 50 million women in developing nations by 2025.

The First Projects that Received Funding

  1. Mali Health – Launched in 2019, the Mali Health application’s trial run proved useful in the lives of 65 women, most of whom live under the poverty line. The women were provided with a smartphone as well as training on the app’s features. The app allows users to search for medical information, advertise their small businesses and connect with larger markets using voice navigation in their native language. An upcoming feature will allow users to voice-record their medical questions and receive a recording back from a doctor. Surveys from the trial run indicate that innovative projects empowering women with knowledge and information boost women’s views on gender equality.
  2. GAPI and Bluetown – GAPI-SI and technology partner Bluetown established the Women in the Network program in Ribaue, Mozambique in late 2019. The project created content “clouds” for locals to access at lower costs than traditional network access, as well as a rent-to-own cell phone program. Additionally, the program is training a team of Ribaue women in technology and internet use so that they may bring this knowledge to their peers and promote widespread connectivity.
  3. GramVaani – Meri Awaz Meri Pehchan, or “My Voice My Identity,” is an app from GramVaani enabling women to connect with other women and spread important information securely in Bihar, India. The application is voice-based, removing the literacy barrier from the equation. Women are trained as “reporters” and visit rural communities to play informational recordings. They gather voiced comments on topics ranging from government programs and water availability to women’s rights. Innovative projects empowering women such as GramVaani make an impact through the dissemination of knowledge, a resource that cannot be taken for granted.
  4. Viamo – The Calling all Women program from Viamo makes use of a voice-based informational platform called the 3-2-1 Service, which allows individuals to share valuable information for free on topics like health, hygiene and financial literacy. The information has reached more than 150,000 people in Tanzania and Pakistan. Additionally, Viamo’s program includes recorded lessons for women on mobile technology and the internet to help bridge the gender digital divide.
  5. Humanitarian OpenStreetMap Team (HOT) – HOT’s project #LetGirlsMap trains women and male allies to map data from Tanzanian villages and report significant issues via mapping platforms. The program has reached 78 villages and has partnered with schools to gather and disseminate knowledge on gender-based violence and economic literacy. Such innovative projects empowering women and girls help them to confront gender norms and inequality while learning about technology and the economy.
  6. Evidence for policy design (EPoD) India at the Institute for Financial Management and Research (IFMR) – EPoD’s project Mor Awaaz utilizes a preexisting government program that is distributing 2 million mobile phones to women in rural India. Mor Awaaz offers training and voice recordings for women on technological literacy and has reached 11,000 women so far, eliminating barriers like caste, mobility and affordability.
  7. AFCHIX – Innovative projects empowering women like AFCHIX are addressing inadequate internet access in impoverished communities. AFCHIX created four women-led “community networks” in Kenya, Namibia, Morocco and Senegal. In these countries, women in community networks lead development projects to bring internet access to their communities and learn the skills needed to upkeep the hardware. The women serve as both technicians and role models.
  8. Equal Access International – Based in Northern Nigeria, Equal Access International created the Tech4Families program to address the cultural norms that prevent women from accessing technology. Tech4Families launched a radio production in August 2020 consisting of 12 episodes that teach listeners about the benefits of technology and justify women’s use of technology via religion and social concepts. The program will be meeting with families to discuss the show’s impact and the next steps toward destigmatizing the idea of women in tech.
  9. Innovations for Poverty Action (IPA) – Low-income women in the Dominican Republic are often unable to access credit from financial institutions because they do not have a credit score. IPA, along with the World Bank, a couple of American universities and other institutions use machine learning and specialized algorithms to redo the credit-earning criteria for women, separately from men. This will allow more women to gain financial credit. Many women state that they will use the money for entrepreneurial endeavors, feeding their families and investing in education.

– McKenna Black
Photo: Flickr