Together Band is an organization that raises money for various causes in an innovative and trendy way aimed at persuading younger generations to support issues they care about most. It works toward the United Nations’ 17 global goals to create a more sustainable world by 2030. Recently, Together Band also partnered with Will and Jada Smith.
The U.N.’s 17 Sustainable Development Goals include no poverty, zero hunger, gender equality, clean energy, equal education, good health, clean water, economic growth, industry innovation, sustainable communities, responsible consumption and production, marine conservation, land conservation, justice, reduced inequalities and partnership.
Each U.N. SDG has an associated color and Together Band produces bracelets of each color. The bracelet color a customer purchases determines which goal their money targets. Together Band directs proceeds to The Freedom Fund, Renewable World, Women Working Worldwide and Power for the People, among others.
Not only do the proceeds go to humanitarian funds but the materials and production of the bracelets are impactful as well. The clasp on each bracelet is repurposed metal derived from seized illegal firearms in Central America. The aim of this sourcing is to end armed violence in conflict-torn countries. The band is made from 100% upcycled plastic found on shores in coastal communities and on remote islands. Finally, formerly trafficked Nepalese artisans use the materials to craft the final product. The jobs created help communities build stable economies.
Together Band created the Together Fund to combat COVID-19. Now, when a customer purchases a bracelet, 50% of the proceeds go to support COVID-19 relief while the other 50% continue to go to the original organizations that the bracelet supported before the pandemic. The organization splits COVID-19 relief funds between the U.N. COVID-19 Solidarity Fund for WHO and Médecins sans Frontières.
Together Band added COVID-19 relief to their initiatives because communities around the globe urgently need accessible healthcare. “It’s important that we act quickly in response to COVID-19 to ensure patients can access the care they need as well as supporting disease prevention and frontline health workers across the globe.”
Partnering With the Will and Jada Smith Foundation
Celebrities Will and Jada Smith created the Will and Jada Smith Family Foundation in 1996 in order to make the world “better because we touched it.” The foundation has donated millions of dollars for innovative solutions to the world’s problems. Recently, the Will and Jada Smith Family Foundation partnered with Together Band to tackle both COVID-19 and racial injustice. Working with WJSFF, Together Fund has expanded to support U.N. Goal 10: Reduced Inequalities and Goal 16: Peace, Justice and Strong Institutions.
Money can be donated to the fund directly from the WJSFF homepage. Half of the proceeds go to additional COVID-19 relief funds such as the World Health Organization, Alight and Doctors Without Borders. The remaining half supports nonprofits that fight racial injustice. They include My Brother’s Keeper, the Legal Defense and Educational Fund, the Equal Justice Initiative and the Leadership Conference Education Fund.
In addition, Will and Jada Smith’s son, Jaden Smith, founded an eco-friendly version of bottled water called Just Water. Just Water customers now have the option to round up their purchases in support of the Together Fund.
Overall, the Smiths are an inspiring example of a celebrity family using their fame to support humanitarian causes and reduce global poverty.
– Sarah Eichstadt