Posts

, ,

Purchases that Give Back

Purchases that Give Back
As more businesses and companies become aware of their power, influence and resources capable of sparking global change, there are more ways for consumers to make purchases that give back to important causes.

Passive Fundraising Programs

Many search engines and online shopping companies utilize passive fundraising to encourage donations without any extra effort from consumers.

  • AmazonSmile – AmazonSmile donates 0.5% of consumers’ eligible purchases on Amazon to a charity of their choice simply by shopping as you would normally. With no need to create a separate account or pay any additional fees, AmazonSmile makes it easy for consumers to donate to nonprofits and charity organizations while completing their normal shopping. AmazonSmile gives consumers the option to donate to almost one 1 million different public charitable organizations, including The Borgen Project, the World Wildlife Fund and St. Jude Children’s Research Hospital.
  • Ecosia – Ecosia is a search engine part of the Microsoft Search Network which donates most of its expendable funds to tree-planting organizations. Since its foundation in 2009, it has planted more than 70 million trees, as of 2019, by using revenue from ads, online traffic and collecting profits per click. The company also acquires its energy in an eco-friendly approach with solar farms that power the search engine itself.
  • Give with Bing – Give with Bing is another initiative by Microsoft which allows people to join the free Microsoft Rewards program to donate to charities of their choice. Reward points automatically go toward the cause when searching with Bing’s search engine, at no additional cost. It rewards consumers for completing activities that they would complete anyway, such as shopping, searching and gaming. Consumers can also redeem their points for gift cards or sweepstakes entries.
  • Altruisto – Altruisto is another passive fundraising tool, which comes in the form of a Google Chrome extension, which gives a portion of the money that consumers pay to selected charities. A community interest company called Well-Managed World C.I.C manages it. As consumers install the Chrome extension onto their devices and buy from Altruisto’s partners’ stores online, usually 2% to 6% of their total goes to charities and causes such as extreme poverty, COVID-19, malaria and the global water crisis – without any additional costs to buyers. This allows consumers to make purchases that give back to causes they believe in with no hassle.

Sustainability and Environmentally-Friendly Programs

Businesses and companies are beginning to realize the importance of promoting sustainability programs considering the impact that large-scale production and consumption have on the environment. Though consumer practices also contribute to changing weather patterns, the majority of emissions come from big businesses, as only 100 companies are responsible for 71% of greenhouse gas emissions. As changing weather patterns continue to worsen, including the drought and severe heat which have characterized the summer of 2022 across many continents, businesses are putting in more effort to reduce their contribution to excessive waste, carbon emission levels, and other practices that put climate stability at risk. 

  • Nike – Nike has made efforts to increase its green initiatives by creating a line of sustainable products and using renewable energy sources for its products. Its main goals have been to reduce its carbon footprint, eliminate waste, conserve water, eliminate hazardous chemicals and responsibly source its products. As of the fiscal year of 2020, 78% of Nike’s owned or operated facilities use renewable energy and all of their footwear manufacturing waste is diverted from landfills. Nike has also endorsed its written environmental policies to 650 of its suppliers in 52 different countries.
  • Starbucks – Starbucks has committed to Carbon Neutral Green Coffee, water conservation and responsible sourcing of its coffee. As of 2022, the areas of focus include expanding plant-based menu options, utilizing reusable packaging as opposed to single-use packaging, investing in regenerative agriculture and forest conservation and improving waste management. Starbucks has also partnered with and joined organizations such as the U.N. Global Compact CEO Water Mandate, the Water Resilience Coalition and Conservation International to improve their water agenda and reach their goal of 50% conservation in water usage by 2030.
  • Disney – The entertainment company has taken a social responsibility in protecting the planet in its initiatives and goals to create zero emissions, reduce waste, lower impact products and build sustainably. The company has established policies for zero waste and emissions to reduce landfills as carbon fuels and to create a net positive environmental impact. With projects in progress to create solar facilities, Disney is currently expected to make 40% of its electricity come from renewable energy sources.

Companies and programs like Amazon Smile make it convenient and easy for consumers to donate to charities and nonprofit organizations that they are passionate about and make purchases that give back.

– Nethya Samarakkodige
Photo: Flickr

, , ,

How Starbucks is Fighting Global Poverty

Coffee Economics: How Your Cup of Starbucks is Fighting Global PovertyStarbucks is fighting global poverty. Their website boasts that they are “making coffee the world’s first sustainable product to improve the lives of at least 1 million people in coffee communities around the world”. How does this pertain to global poverty? It is simple – of the world’s poorest countries, many are also the top producers of coffee. Brazil, Vietnam, Colombia, Indonesia, and Ethiopia are the top 5 producers of coffee in the world. These 5 countries additionally experience some of the highest poverty rates in the world. Starbucks has undertaken the mission of giving back to those who laid the groundwork for what has made their business so successful for 50 years, the coffee farmers.

Global Farmer Fund

With the goal of turning coffee into a sustainable product, in 2008, Starbucks founded the Global Farmer Fund Program. Starbucks founded this program to aid coffee farmers in developing countries. Before the launch of the program, Starbucks actually provided its first loan to a farming project in Mexico in the year 2000. This first loan allowed Starbucks to see the effect that such a program could have for farmers in need in developing countries. At the inception of the program, Starbucks pledged to provide $20 million to coffee farmers in need. In 2015, Starbucks committed to providing an additional $30 million, raising the Global Farmer Fund to a $50 million-valued program. According to Starbucks, “By providing access to capital, farmers have the ability to make strategic investments in their infrastructure, offering the stability they need to manage ongoing complexities so that there is a future for them and the industry”.

Fairtrade International

In order to meet their sustainability goals, Starbucks also partnered with Fairtrade International. Fairtrade International’s website boasts, “We transfer wealth back to farmers and workers in developing countries who deserve a decent income and decent work. We are the leading independent global movement for trade justice, and we are still the most recognized and trusted sustainable trading standard in many leading markets.” Fairtrade International makes sure that coffee farmers are getting paid fairly for their work, and in return, farmers adhere to environmental and labor standards set by the organization.

Fighting Poverty

The production of coffee plays a major role in the global economy, particularly in regions that are home to many living below the poverty line. Sustainable coffee production allows for an ethical and lasting source of income that has the potential to not only lift many out of poverty but keep them above the poverty line for generations to come. With Starbucks supporting fair trade agreements, they are protecting the integrity of their company at the root, while also improving the lives of coffee farmers in developing countries. Support for companies that implement programs, such as the Global Farmers Fund, and acknowledgment of the impact they are making shows Starbucks is fighting global poverty with sustainable poverty reduction.

– Michelle M. Schwab
Photo: Unsplash

, , , , ,

Mutombo Coffee Uplifts Coffee Farmers in the DRC

Mutombo CoffeeOver a span of 18 years, Dikembe Mutombo built a Hall of Fame NBA career that made his name synonymous with stifling defense and a trademark finger wag. In 1997, he established the Dikembe Mutombo Foundation with the mission to improve the lives of people in his native country of the Democratic Republic of the Congo (DRC). Mutombo also recently established Mutombo Coffee to revive the Congolese coffee industry.

Congolese Coffee

A major accomplishment of the Foundation is the construction of a 170-bed hospital in Kinshasa, the capital of the DRC. The hospital opened in 2007 and was built in memory of Mutombo’s mother. The hospital services anybody in need, regardless of their ability or inability to pay.

While certainly impressive and commendable, Mutombo’s latest endeavor involves building a thriving coffee industry in the DRC. “Rebuilding” is actually the proper term to use when describing the DRC’s coffee economy. In the 1980s, coffee was the country’s second-largest export, providing approximately $164 million to the economy. Connoisseurs prized Congolese coffee and rain-rich, volcanic soils in the Lake Kivu region provided ideal growing conditions.

However, recent decades of conflict and instability, much of it centered in the country’s coffee-growing east, have decimated output. Many Congolese people live without the infrastructure needed to safely operate their farms and easily reach international markets.

Mutombo Coffee

Mutombo announced the creation of a new coffee company in the first few months of 2021. He has placed special weight on not only providing economic sustainability and fair wages for farmers but spotlighting the unsung efforts of women farmers in the industry. The emphasis is especially significant given the DRC’s infamous struggles with sexual violence. Additionally, his work is important given that in 2018 an estimated 73% of the Congolese population lived on less than $1.90 a day. As the chair of the international distribution company, Cajary Majlis, Mutombo partnered with the DMCC Coffee Centre to bring coffee from the DRC to other parts of Africa and Dubai. Mutombo hopes to extend the coffee’s reach even further.

Perils of Congolese Coffee Farming

The Congolese wars between 1996 and 2002 significantly impacted the country’s export industry. Coffee farmers were forced to make a dangerous journey across Lake Kivu in small boats to smuggle their crops into Rwanda and neighboring countries. Locals estimate that 2,000 drowned making these trips. Those who made it were forced to accept below-market value prices for the coffee out of desperation.

Fortunately, many farmers no longer have to undertake this ordeal. The development of regional cooperative associations with stable international supply links has reduced some of the hurdles. However, numerous challenges still remain. Grenades and mines lie waiting in thickets around crops. Also, more than one hundred armed groups, such as the Democratic Forces for the Liberation of Rwanda and the Allied Democratic Forces, still operate in the eastern DRC. Abductions and kidnappings also happen with some regularity, putting farming families at risk.

Bureaucracy and taxes pose additional hurdles and can reach as much as 13% of a shipment’s value. This total is far higher than in neighboring countries. Frequent delays involved in moving goods across the DRC border can needlessly increase prices even further.

Building a Market

There is also disagreement regarding the optimal strategy for marketing DRC coffee. Some argue the product needs to be sold at the lowest possible price in the highest possible quantities to reestablish the beans around the globe and compete with neighboring countries. Others believe higher prices targeting the burgeoning specialty coffee market are ideal. Congolese coffee shop owners say there needs to be more emphasis on building a domestic market.

Mutombo sees promise in his native country and so do others. A partnership funded by USAID, the Howard G. Buffet Foundation, Catholic Relief Services, Eastern Congo Initiative and World Coffee Research committed a four-year-long effort to help Congo’s coffee industry. The effort led to 4,000 farmers exporting their own coffee, which Starbucks sold in 2015.

Financial aid is flowing in to redevelop the region, and despite the obvious challenges, hope is on the horizon. With Mutombo’s track record of success and the personal touch of a native Congolese committed to prioritizing people over profits, Mutombo Coffee seems primed to bolster a region hungry to rebuild and thrive.

– Jackson Fitzsimmons
Photo: Flickr

, , , , , ,

How Coffee in Vietnam Can Reduce Poverty

coffee in VietnamThe comforting routine of having a rich cup of coffee in the morning is a habit shared by millions of people around the world. Unique flavors and distinctive brews come from various countries such as Brazil, Colombia and Indonesia. Vietnam, once an underdog in the coffee industry, has now become one of the top coffee exporters in the world. As a new major contender in the international coffee trade, Vietnam faces new economic opportunities moving forward. Importantly, coffee in Vietnam has the potential for reducing poverty.

How Coffee in Vietnam Took Root

French colonists introduced coffee in Vietnam in 1857. The central highlands region, Buon Ma Thuot, had ideal growing conditions for the crop. Accordingly, it became a target region for coffee cultivation. Growing coffee in Vietnam proved to be difficult yet promising. The government encouraged citizen migration to rural regions such as Buon Ma Thot, which gained a 265% increase in the overall population. By the end of 2000, more than 4 million people settled in this area, which created a new and expansive workforce for the coffee industry. This new workforce, combined with the government’s coffee-growing program and the increased demand for coffee worldwide, created a boom in Vietnam’s economy.

In the span of just two decades, Vietnam became one of the most competitive coffee producers in the world. It now ranks as the second-largest coffee exporter behind Brazil. Starting with 8,400 tons of coffee produced in 1980, production numbers skyrocketed to 900,000 by 2000. Coffee production has contributed to Vietnam’s GDP increasing by 7.7% within the past few years. Unexpectedly, coffee became an important player in the Vietnamese economy.

Challenges Brewing Within the Industry

Two main types of coffee beans, Robusta and Arabica, compose most of the beans exported by countries worldwide. Currently, 95% of Vietnamese coffee exports are Robusta, known as lower quality beans. As a result, the success of Robusta in the market depends on fluctuations in global demand. Vietnam’s coffee industry must account for this variable by improving the flavor and quality of beans harvested in Buon Ma Thuot to remain competitive in the worldwide market.

But, remaining competitive in the market is no easy task. Unlike globally known brands, such as 100% Colombian coffee, Vietnam still needs to establish its trademark in the international market. Currently, processed coffee accounts for only 7% of Vietnam’s exports. Increasing coffee processing by establishing joint ventures with known retailers and roasters could create new opportunities for the industry. If Vietnamese brands become household names, Vietnamese coffee can garner substantially greater profit margins in the global market.

In addition to increasing coffee quality and ameliorating marketing tactics, Vietnam’s farming strategies must improve. Though Robusta is typically more resilient to environmental stressors, such as hot climates, pests and disease, this coffee crop is still susceptible to the dangers of unsustainable farming practices. Farming strategies that rely on intensive irrigation and the overuse of fertilizers can exhaust soil quality.

To combat land degradation, Vietnam’s government collaborates with global companies such as Kraft Foods and Nestlé. It also works with conservation organizations such as the 4C Association, Rainforest Alliance and Fairtrade Foundation. Together, they educate farmers, improve farming practices and establish an agricultural standard. This works to effectively and sustainably increase the production of coffee in Vietnam.

Solving Poverty One Cup at a Time

The significant surge in coffee production in Vietnam also means countless farmers and citizens gain a newfound source of income. With only 6% of total coffee production used domestically, coffee has become Vietnam’s key export. Coffee production provides a livelihood for around 2.6 million people. Importantly, 600,000 of these individuals are small-scale farmers, many of whom belong to underrepresented social groups.

This emerging industry has allowed Vietnam’s economy to vastly improve within a short span of time. Economic growth continuously boosts Vietnamese citizens’ quality of life. In 1994, Vietnam’s poverty rate stood at 90%. As of 2020, the poverty rate has lowered to 23%.

Global corporations also take part in developing Vietnam’s coffee industry and helping farmers. Nestlé and Mondelez International have each invested more than $200 million in training farmers to distribute stable supplies of coffee. In 2015, Starbucks introduced Vietnam Da Lat, its first single-origin coffee from Vietnam, to its locations in more than 50 countries. Altogether, more than 21,000 farmers benefited from foreign investments in this booming industry.

Overall, coffee in Vietnam is a growing industry with many future possibilities. With the right policies and guidance, Vietnam’s coffee industry can further improve its economy, provide income opportunities and increase standards of living for countless communities nationwide.

– Vanna Figueroa
Photo: Flickr

, , , , ,

Child Labor in Guatemala’s Coffee Industry

Child Labor in Guatemala's Coffee Industry
Many coffee consumers do not recognize what goes into making their morning cup of joe. Coffee is one of the major crops that child workers cultivate across the globe, including Guatemala, where major U.S. companies such as Starbucks, Dunkin Donuts and Kirkland source their coffee beans. Guatemala is working to reverse the damage the decades-long civil war (1960 to 1996) inflicted upon its children, indigenous population and industries, but the country still needs to do a lot. Here are 10 facts about child labor in Guatemala’s coffee industry.

10 Facts About Child Labor in Guatemala’s Coffee Industry

  1. Guatemala is the ninth biggest coffee exporter in the world. Sharing 2.7 percent of the world’s coffee market, Guatemala is one of the largest coffee exporters in the world. Coffee, along with bananas, sugar and spices, accounts for 40 percent of all agricultural export revenue for the country. Major U.S. companies such as Starbucks, Kirkland and Dunkin Donuts source their coffee beans from Guatemala.
  2. The minimum employment age is 14. Guatemalan law prohibits children under the age of 14 from employment unless they are in extreme circumstances; however, the Guatemalan government has failed to enforce this labor law. According to the U.S. Department of Justice’s human rights report in 2018, approximately 1 million children between the ages of 5 and 17 are working in Guatemala. Child labor in Guatemala’s coffee industry is more prevalent in rural areas where extreme poverty is more common.
  3. Children as young as 5 years old are working in hazardous conditions. According to the U.S. Department of Labor’s report on Guatemala’s labor condition in 2018, child coffee workers were using machetes and other tools that can pose a physical danger. Furthermore, the investigators found that child workers were also mixing and applying pesticides during their work. This is a violation of the International Labor Union’s (ILO) conventions on child labor, as it clearly puts under-aged children in work conditions that can harm their health and development.
  4. Guatemala’s child labor is linked to migrant coffee workers. Coffee harvest in Guatemala depends on a seasonal influx of migrant workers. These migrant workers come from the Guatemalan Highlands. Many migrant workers bring their wives and their children to a coffee farm. In order to increase the family income, children as young as 7 or 8 years old participate in coffee picking. Since these workers are not permanent workers, they usually do not demand year-round wages and benefits. This drives the wage down for coffee harvesters, which can limit access to food, health care, housing and education for their children.        
  5. Many coffee workers are internal migrants. The native population of Guatemala, most of whom are of Mayan descent, make up around 40 percent of the total population of the country. Many are migrant workers and they do not always speak Spanish, leaving them in a vulnerable position when negotiating labor conditions with their employers. Oftentimes, they do not receive payment for their labor, but rather buy food from the plantation owner on credit. As a result, many of these internal migrant families find themselves trapped by debt. Some plantation owners also withhold these families’ identification papers, making it extremely hard for them to leave their employers.
  6. Fluctuating coffee prices have major impacts on the poor coffee farmers and children of Guatemala. While demand for Guatemala’s coffee is increasing, many coffee farmers in Guatemala find themselves in poverty. The World Bank, in its 2019 article about Guatemala’s economy, stated that 48.8 percent of Guatemala’s population lives in poverty. When coffee prices rise, poor coffee worker families will withdraw their children from school to have them work as an extra field hand, causing an increase in child labor in Guatemala’s coffee industry. When coffee prices fall, however, these families’ income decreases, which can also prevent their children from attending school.
  7. Children work under the watch of armed guards. Danwatch’s 2016 exposé documented migrant workers and their children picking coffee under the watch of armed guards. Under these kinds of conditions, it is not surprising that organizing a labor union is a major challenge for these workers. Labor union representatives of Guatemala can sometimes become the target of violence, armed attacks and even assassination. According to data from the International Trade Union Confederation, people murdered more than 53 union representatives between 2007 and 2013. 
  8. Major companies, such as Starbucks, are working with multiple certification organizations to produce ethically sourced coffee. Since 2004, Starbucks has complied with C.A.F.E (Coffee And Farmer Equity) Practices by working with organizations such as the Fair Trade U.S.A., Fairtrade International, Rainforest Alliance and Utz. According to Conservation International’s (CI) 2018 report on the Starbucks C.A.F.E Practices from 2011 to 2015, 100 percent of the participating farms did not use children in their labor force. Furthermore, 100 percent of the participating farms ensured that children on the farm would have access to school education.
  9. The Guatemalan government has aid programs to alleviate child labor. According to the report on child labor and forced labor that the U.S. Department of Labor published in 2018, the Guatemalan government is sponsoring multiple programs that will alleviate child labor. One of these programs is the Conditional Cash Transfer for Education and Health Program (Mi Bono Seguro), which provides financial assistance to families with children as long as their children’s attendance to school is satisfactory. 
  10. Many nongovernment organizations are working to alleviate poverty for Guatemalan coffee workers. One organization, Pueblo a Pueblo, provides tools, training and support to the impoverished coffee farmers in Guatemala. One of the ways Pueblo a Pueblo does this is by teaching beekeeping to Guatemalan coffee farmers during the non-harvesting season of the year. The organization also assists Guatemalan coffee farmers impacted by the recent coffee rust epidemic. Watch this documentary for more information on Pueblo a Pueblo’s work. 

It can be easy for one to forget that a common food item, such as coffee, has a human cost in producing it. Stemming from the country’s civil war, child labor deeply links to the instability in Guatemala’s economy and government. When coffee farmers struggle to make ends meet, the danger of exploitation and violence increases for many poor coffee pickers and their children. These 10 facts about child labor in Guatemala’s coffee industry show, however, that there are many people and organizations that are working to assist children and coffee workers in Guatemala. Through financial assistance, education and training in other agricultural disciplines, a better future awaits the children of Guatemala.  

 – YongJin Yi
Photo: Flickr

, , ,

Hiring Refugee Women Can Boost the Global GDP

Hiring Refugee Women Can Boost Global GDP
Women and girls make up about half of the refugee population worldwide, but less than half have a paid job. In some countries, such as Germany and Lebanon, females make up just 6 percent of the working world compared to the United States’ 40 percent. Even in the United States, the number is low. Many refugee women do not have paid work because they face violence and discrimination in workplaces, including sexual assault and exclusion. However, if accepted into the working world, hiring refugee women could boost the global GDP by $1.4 trillion.

How Hiring Refugee Women Could Boost the Global GDP

More workers mean more hands to create products. Companies can sell more if they produce more. The global GDP is an annual measurement of all the final goods sold worldwide. Statistically, only four out of 10 migrant women are getting paid to work compared to seven out of 10 men. As mentioned earlier, the gap in women workers is partly due to workplace discrimination and partly to pay gap. In places such as Turkey,  where the pay gap between women and men is highest, the difference in salaries is about 94 cents per dollar. In the United States, where the gap is lower, the difference is 29 cents per dollar. By increasing women’s pay and making workplaces more accessible, women could not only become more motivated to enter the field, but the hiring of refugee women could also boost the global GDP to a total of $2.5 trillion.

Effect of Businesses Hiring Refugee Women

The hiring of refugee women could have a positive impact on the economy and local businesses as well. In 2017, Starbucks Coffee pledged to hire around 10,000 refugees by 2022, which will help give more opportunities for refugee women to go out and seek work. With hiring refugee women, Starbucks hopes to help “a population who seeks a chance to rebuild their lives and have a fresh start.” By giving refugee women a paid job, they are able to start over and put the money towards their families. 

The Pay Gap Status

The way to help employ more refugee women would be to close the pay gap between men and women. Worldwide, only 63 percent of the wage gap has closed, meaning men are making more than women in over half of the world. This rate is highest in countries such as Germany, Lebanon and Jordan. By closing the pay gap, refugee women in these countries will have a steady income to support their families, and make them less dependent on aid from their governments.

Besides economic growth, refugee women can make improvements in society, as well as make personal improvements. In Baalbeck, Lebanon, a Syrian woman refugee named Bushra makes her living by fixing electronic devices. Not only does it bring in a source of income, but it is also making an impact on the world around her, “The role of an electrician is mostly for men,” Bushra says. “But it shouldn’t be exclusively for men. We can work even better than them.” Bushra is one of the few women in the village that has a paid job. She is using her skills to help improve the society around her, while still providing for her family.

Over half of the world’s refugee women do not hold a paying job. If brought into the working world, hiring refugee women can boost global GDP by $1.4 trillion, bringing the total to $2.5 trillion. There will not only be an economic increase but an increase in societal empowerment as well. By encouraging women to use the skills that they have, they will not only improve the production of goods but can use their skills to help others.

– Destinee Smethers
Photo: Flickr

, ,

Coffee in the Congo: The Efficacy of Advocacy

Efficacy of AdvocacyDescribed by a coffee specialist as “light and lively with a nice orange citrus acidity that comes in with a cocoa nuance in the mouthfeel and a little bit of a sweet spice note, ” last year’s Starbucks Reserve® Eastern Congo Lake Kivu coffee represents the remarkable – and delectable – success that the Eastern Congo Initiative (ECI) has achieved through advocacy efforts for coffee farmers in the Eastern Congo.

Founded in 2010 by Ben Affleck, the ECI works with and for the Congolese people towards rebuilding their lives and livelihoods in the aftermath of civil war, through advocacy and grant-making. ECI’s successes and partnerships illustrate the incredible efficacy of advocacy in the Congo. The initiative’s efforts to “raise public awareness about the tremendous need and opportunity in the region through highly targeted media and advocacy activities” caught the eye of the coffee industry giant Starbucks, which developed a partnership with ECI and began purchasing coffee from growers in the Eastern Congo in 2014.

Prior to the Rwandan Genocide and the subsequent Congolese Civil war, the Lake Kivu region in the Congo was a hotspot for the production of some of the highest quality coffees in the world. Decades of violence, however, decimated the industry. Unable to reach the international market upon which they had once thrived, it is estimated that about one 1,000 Congolese coffee farmers drowned per year while attempting to smuggle their crop across the rough waters of Lake Kivu and into Rwanda during the height of the violence.

The coffee purchased from the Congo by Starbucks has helped transform lives for more than 4,500 smallholder farmers and their families along Lake Kivu. These farmers’ incomes have more than tripled, which has enabled them to send their children to school and access healthcare.

Starbucks’ partnership with ECI has focused on helping Congolese coffee farmers develop sustainable agricultural production and restore the Congo as a key source of high-quality coffee, which is the key to the farmers’ improved profits. The mountainous topography and moist climate of the Lake Kivu region are ideal for growing high-quality coffee. The crop is almost entirely comprised of well-established local variants of the great heirloom Bourbon variety of Coffea arabica, which is known for its complex and engaging aromatics and flavor.

Starbucks provides Congolese farmers with the knowledge and resources to capitalize on these inherently excellent coffee-growing conditions. The endeavor has proven extremely successful, as is evidenced by Starbucks’ use of the crop as a Reserve roast and the wider coffee community’s increased interest in coffees originating from the Congo.

Starbucks has committed to continuing to purchase Congolese coffee, with the goal of working with the ECI to expand its reach to more than 10,000 coffee farmers and their communities in the coming few years. To the Congolese coffee farmers whose lives that this partnership has transformed, that had to be news with lively and sweet notes indeed.

– Savannah Bequeaith

Photo: Flickr

, ,

Starbucks’ Plans to Support Refugees

Starbucs_refugees
Shortly after President Trump issued his executive order regarding refugees, throngs of concerned citizens expressed their disapproval. Several businesses have also joined in on a commitment to aid refugees; Starbucks is among them. Starbucks plans to support refugees by hiring 10,000 individuals in 75 countries over the next five years. Hiring will initially include refugees in the United States that have helped the military in auxiliary roles.

This commitment to hiring refugees shows that Starbucks is dedicated to its mission: “Acting with courage, challenging the status quo and finding new ways to grow our company and each other.” Starbucks’ plans to support refugees certainly did require courage as some groups called for a boycott, claiming the company was prioritizing foreign refugees over American veterans. Such allegations were clearly unfounded, as Starbucks has an Armed Forces Network committed to helping military members and their families.

Other American businesses have decided to donate large sums to charities and NGOs. Lyft committed to raising one million dollars for the American Civil Liberties Union over the next four years, while Google set up a crisis fund with the potential to raise four million dollars for various immigrant rights groups. Meanwhile, Starbucks seems to understand that meaningful employment is essential for refugees to rebuild their lives. Workforce engagement provides a sense of dignity that is lacking in simple handouts.

Given Starbucks’ strong workforce development program, the announcement is encouraging news for refugees. Starbucks is well-regarded for its college achievement plan. Eligible employees can receive full tuition coverage towards a bachelor’s degree. The need for better access to education is tremendous for refugees, as more than half of all refugees are under the age of 18. Only 25% enroll in secondary school and just one percent make it to a post-secondary institution. Just as workforce engagement helps adults gain a sense of dignity, educational engagement can foster a sense of hope in children.

Though Starbucks’ plans to support refugees is not driven by ulterior motives, it will likely prove to be a wise business decision. As survivors of unbelievable adversity, refugees often possess exceptional drive and determination. They are eager workers, hoping to rebuild their lives, and could use more help from companies like Starbucks.

– Rebecca Yu

Photo: Flickr

, , ,

Clean Drinking Water For All: Ethos Water

Ethos WaterWith more than 1 billion people around the world lacking access to safe drinking water,  Ethos Water founder Peter Thum is using proceeds from his bottled water sales to provide clean water to areas in need.

Ethos Water began in 2001 with the goal of helping children get clean water. Thum, the man behind the mission, founded the company after a business trip to South Africa where he saw the lack of clean water in many communities. Thum became consumed by the idea of creating a bottled water company that gave back to those in need of clean water; he then quit his job to pursue his plan.

Thum’s old classmate, Jonathan Greenblatt joined Thum in late 2002 to help create Ethos. Together they launched their bottled water company in August of 2003 and formed an organization called Ethos Water Fund to invest funds from their business into safe water programs.

With every bottle that gets sold, Ethos donates five cents (ten cents in Canada) to the Ethos Water Fund, in order to give clean drinking water to those who need it. Not only does Ethos donate money for clean drinking water, but it also raises awareness about the lack of clean drinking water in other countries.

In 2005 Ethos partnered with Starbucks in hopes to sell more water. Currently, a little over $12.3 million has been raised to give clean water to individuals who otherwise would not have it, according to Starbucks. That money will help over 500,000 people around the world.

In 2008 Ethos Water Fund and Starbucks Foundation decided to give two NGOs, CARE and Project Concern International, each $1 million over the period of three years from the Ethos Water Fund. These NGOs used that money to help support water, sanitation and hygiene education programs in water-stressed African communities, according to Starbucks. Collectively the expected benefits were estimated to help 54,000 people get access to clean water that previously did not have access.

CARE and Project Concern International were chosen to obtain these grants due to their emphasis on sustainability. Also, due to their agreement to not only provide access to clean water for villages but also to empower local residents to become part of the long-term solution.

CARE introduced sanitation and hygiene practices in Rwanda’s Musanze District while Project Concern International decided to focus their efforts on implementing low-cost, easy-to-maintain technologies in Tanzania’s Babati District.

These NGO’s were only able to do these fantastic acts of service through Ethos Water Fund. Howard Schultz, CEO, president and chairman of Starbucks, said “When our customers choose to buy Ethos water, they’re improving the lives of people who lack vital resources.”

In 2014 grants were made out to six NGOs in Tanzania ($750,000), Indonesia ($750,000), Colombia ($1.1 million), Guatemala ($480,000) and Nicaragua ($300,000). These grants have helped these countries gain clean water access and sanitation and hygiene education programs.

The effect Ethos water has had around the world is incredible, one single man’s idea which ended up helping thousands.

– Bella Chaffey

Photo: YouTube

, , , ,

“Va por mi cuenta” Movement

Malnutrition_in_Mexico
Ending child malnutrition in Mexico is the main goal for the “Va por mi cuenta” (“It’s on me”) movement. They serve more than 20,000 meals per month to children living under vulnerable conditions.

As of today, the “Va por mi cuenta” movement has four “Nuestro Comedor” dining rooms located in the state of Mexico: in Metepec, Chalco and Ecatepec. The fourth dining room is located in Mexico city.

The movement plans to collect a minimum amount of 100 million pesos during a period of 5 years in order to construct ten “Nuestro Comedor” child dining rooms. According to the movement’s website, these dining rooms will provide 2,530,000 meals and feed 2,300 children daily.

“Va por mi cuenta” has the support of different companies, brands, and restaurant chains that, through different mechanics of collection, provide help advance the movement’s prospects.

Some of the brands that collaborate with “Va por mi cuenta” are Alsea, Starbucks, Burger King, Domino’s, PayPal, Flock, X Design, California Pizza Kitchen, Chili’s, and Pei Wei, among others.

Alsea is the responsible for addressing and responding to the concerns and requirements that participants may have. Alsea is also responsible for coordinating the movement’s partnerships.

This foundation canalizes the funds raised by the movement into the construction and operation of “Nuestro Comedor” dining rooms, and it monitors and reports results.

The fast food restaurant chain, Burger King, has also partnered with the “Va por mi cuenta” movement. All Burger King locations in Mexico support the movement by making a donation for every single ice cream cone the restaurant sells.

In 2013, Burger King donated 1 peso for every single ice cream cone that the restaurants sold, and 2 pesos for every double ice cream cone.

Domino’s, the pizza restaurant chain, also contributes to the movement. Domino’s Mexico locations allocate a percentage from the sale of two of their products to the “Va por mi cuenta” movement.

The sale of the restaurant’s “Canelazo Bites” and “Pakecompartas”—a package deal that includes a pizza, chicken strips, and french fries—funds Domino’s donations to “Va por mi cuenta”.

Domino’s also contributes to the movement by encouraging Mexican artists to contribute their own designs for pizza and “Canelazo Bites” boxes. Notable Mexican artists that have contributed to this project and the “Va por mi cuenta” movement are Kari Mayo, Jorge Tellaeche, and amoATO Studio.

The Starbucks coffee chain’s Mexican locations have begun to sell bracelets with the Starbucks and “Va por mi cuenta” insignia written on them in order to contribute to the “Va por mi cuenta” movement. The purpose of the bracelet is to invite children that are most in need to a meal.

By visiting the restaurants that have signed on to help the “Va por mi cuenta” movement, consumers are also becoming a part of the effort by contributing their purchases.

Individuals could also independently contribute to the cause by making donations through Banco Santander, or by contributing an “invite” to meals via PayPal.

The “Va por mi cuenta” movement is fighting to eradicate child malnutrition in Mexico. By constructing “Nuestro Comedor” dining rooms, and with the help of different brands, restaurant chains and corporations, the movement is little by little making a greater impact on Mexican children who suffer from malnutrition.

– Diana Fernanda Leon

Sources: Alsea, Eclecticmex, Dominos, Movimiento va por mi cuenta 1, Movimiento va por mi cuenta 2, Movimiento va por mi cuenta 3
Photo: Movimiento va por mi cuenta