Entrepreneur Chakabars Clarke runs an uplifting and particularly active Instagram feed based in Ghana. His account @chakabars produces content on pan-Africanism, spirituality and education, millennial humor and vegan lifestyle. His content also includes his own first-hand contributions to improving the lives of under-resourced global communities. Although one million Instagram users follow his posts, Clarke asserts that his mission is not about fame or money, and, the sustainable changes he is making prove so. In an interview with Black Entertainment Television (BET), he maintained that his primary objective in creating a media presence was to achieve social justice. Clarke stated, “My overall goal is to try and create as many economies based on abundance, rather than economies that are based on scarcity.” He says further, “I want to get back to us not just trying to build a large Instagram following or building a big business to make money but, rather, build the future of humans.”
5 Successes of Influencer-Activist Chakabars Clarke
- Spartanfam. Clarke started Spartanfam after he served four years of active military duty in Iraq. The fitness program aims to promote bodyweight training that gets you fit without the use of expensive equipment. Similar to the content on Clarke’s Instagram account, the site promotes a 100% plant-based lifestyle.
- IHeartAfrica. IHeartAfrica is an organization created by Clarke in 2016. Its work is “centered on the promotion of holistic self-sustainable development that creates an environment that is optimal in establishing a thriving community.” IHeartAfrica currently works with schools, orphanages, medical clinics and voluntary organizations in the Democratic Republic of the Congo, Jamaica and Ghana. The organization raises funds that go toward sustainable construction and medical supplies as well as educational, recreational and vocational programs and materials.
- Building an Ecovillage. One of Clarke’s projects in progress is the construction of an ecovillage for orphaned children in the Democratic Republic of the Congo living in inadequate conditions in orphanages. On the fundraising page for the ecovillage, Clarke describes how the project was born out of leftover funds raised by IHeartAfrica. He also explains that he bought six acres of land for an ecovillage that will house children from an orphanage and people in the surrounding area. He states that the orphaned children will eventually inherit the land and the village. Clarke is consistent in his transparency with the allocation of his projects’ funds.
- The 2019 Global Good Award. Clarke won BET’s Global Good Award in 2019. The nomination is a recognition of “public figures who use their platform for social responsibility and goodness while demonstrating a commitment to the welfare of the global Black community.” The award is a major achievement for Clarke as it puts him among the ranks of celebrities such as Akon who won the award in 2017.
- Fruits n’ Rootz. Clarke started Fruits n’ Rootz with the aim of delivering healthy produce while creating funds for his volunteer projects. The company sources high-quality, sustainably harvested, natural products. Most of the items sold on the online shop are fruits, although, sea mosses and detox teas are also for sale at fruitsnrootz.com. The company also provides nutritional education such as the best fruits for women’s health and the benefits of sea moss. A share of 20% of the company’s profits goes toward IHeartAfrica’s actionable causes.
Clarke’s various contributions and entrepreneurial projects show that he is not just about making a name for himself. Clarke is committed to safeguarding the future of low-income and historically neglected people across the globe. By working to preserve schools and orphanages, build medical centers and improve the lives of people in low-income communities in Africa and elsewhere, Chakabars Clarke proves that being an activist is so much more than just having an online presence.
– Eliza Kirk