avenues of communicationRosa Parks, Martin Luther King, Jr. and Bill Gates all started their own movements to create social change. Without their influential work, the face of society would have a different set of rules. Truly, the world would be unrecognizable. During a time before the invention of the Internet, these influential thinkers had to convince society and the government that their way of thinking should be the norm.

This sounds easier than it appears, but when one person stands up for their beliefs, many people agree and follow. Because of rallies, speeches and protests, the government listened to the people and took action. Thanks to the Internet, there are now more avenues of communication than ever before in human history. Now, people can start a social movement with a simple stroke of the keyboard.

A website called has changed the lives and social construct of people around the world. Founded in 2007, connects people across geographical and cultural borders to support causes people to care about and want justice. What makes the organization so successful and popular is that anyone can start a petition, and with the link, people with access to the Internet can electronically sign the particular petition. As of today, created a platform that has launched 14,707 victories in 196 countries. And nearly every hour, a petition on achieves victory. Every hour, a petition’s victory could be one step closer to strengthening global education or solving global poverty.

As people around the world continue to connect through the Internet, social media has become a platform to start or raise awareness for social change, especially through hashtags. Using a hashtag can spark a connection and prompt people to learn more about a particular movement. Through celebrity influence, more awareness is also raised if celebrities who support the cause tweet or post the hashtag. This method brings fans together to help the cause.

With so many avenues of communication, social change is possible and can be accomplished because anyone can create change. Through sheer determination, a social movement can end with social change.

Alexandra Korman

Sources: Change, Chase, Forbes
Photo: Change

History of Advocacy
John Wilkes, a man from England born in the 18th century, is credited as the forefather of modern advocacy. Wilkes was critical of the Treaty of Paris that ended the Seven Years War and was imprisoned for libel shortly thereafter, although he was later acquitted. After Wilkes’ act of defiance, a pro-abolition movement arose in England, effectively ending slavery in England.

The beginning of the 19th century was relatively quiet, but in the middle of the century, a philosopher coined the term social movement. The term was only used to describe relatively smaller events at the time.

Around the turn of the century, advocacy began to make progress. The socialist movement and the labor movement were the most popular, and were soon to be the model of contemporary advocacy. Out of these movements, the communist and democratic parties were born.

Following World War I, there was a renewed push for activism. This period led to a new classification of groups—the new social movements. The post-industrial economy gave way to a large number of groups, including women’s rights, gay rights, civil rights, the peace movement and the environmentalist movement. These movements stayed fairly static in terms of organization. More groups, such as the anti-nuclear movement, joined toward the middle of the century.

With the advent of the television, advocacy began to see incredible progression, which only foreshadowed the contemporary movement. The 1960s, in particular, were heavily influential, as civil rights took center stage.

The next step occurred around the 1990s. This period marked the era of global social activism, spurred on by the rise of the Internet. E-mail replaced postal mail and e-bulletin boards replaced traditional ones. The transition from analog to digital communication proved to be more effective in gathering support and more effective in increasing awareness. Groups that once couldn’t afford traditional publishing began to use the web as a platform for their activism.

Beyond Internet activism is the rise of social media and the role it plays in the history of advocacy. Popular social networks like Facebook and Twitter have begun to be utilized as platforms for advocacy. Sites like these allow people to connect and interact in ways that were previously impossible.

– Andrew Rywak

Sources: University of Michigan, Mashable,, The Borgen Project
Photo: GuardianLV