TikTok was founded in September 2016 and has since taken the world by storm. Designed for users to easily create and share short videos that are meant to entertain and inspire, the social networking platform has roughly 800 million active users and has been downloaded almost 500 million times in India alone. The founders of TikTok realized the immense influence the app holds within the country and thus launched an educational campaign called EduTok. Through this initiative, TikTok is educating millions of Indian users by providing important resources to India’s youth and encouraging the democratization of India’s digital community.

What Is EduTok?

Users of EduTok include the hashtag #EduTok in any educational, motivational or career-related content in order to spread intellectual information throughout the Indian community. The hashtag has shared over 10 million videos since its genesis in October 2019, receiving more than 48 billion views.

Developing Partnerships with TikTok

Many educational technology companies including Made Easy, Toppr and GradeUp have acknowledged the influence of #EduTok and have collaborated with TikTok to promote their content. These partnerships deliver subject-focused information via entertaining videos, centralizing users’ interests and encouraging them to explore specific career paths.

TikTok also established an #Edutok Mentorship Program with Josh Talks and The/Nudge Foundation, two Indian nonprofit organizations. Josh Talks is an Indian media platform that highlights educational and motivational speakers to encourage India’s youth to form connections and pursue their interests; The/Nudge Foundation focuses on improving poverty, unemployment and education in India. The #EduTok Mentorship Program provides specialized educational content to first-time internet users to improve their transition to the digital world. The program will accomplish this mission by hosting 25 workshops to provide users with hands-on learning experiences from popular #EduTok creators. With just 5,000 users invited to attend each workshop, this experience will be uniquely personalized and participatory, including tailored content like skill development, career planning and identity building. By personalizing content and providing in-depth, hands-on experiences, young Indians have a unique opportunity to advance their knowledge and explore various career fields.

Inspiring A Wide Impact

#EduTok is a multifaceted integrated campaign. Although the campaign has only been launched in India so far, cities in India have interpreted and utilized the campaign differently to create a diverse platform. For instance, users in Bhopal primarily watch motivational videos; users in Armistrar concentrate on language learning; users in Delhi focus on technology hacks. By allowing each community to cater content to its unique needs, the #Edutok campaign provides a sense of adaptability that has enabled its immense success.

#EduTok is not the only rising TikTok initiative. The company recently collaborated with the National Skill Development Corporation (NSDC) to promote the #Skills4All campaign, a program that provides Indian youth with vocational training and skill development opportunities. These two campaigns both work to support education initiatives and encourage creativity with the common goal of boosting India’s economy through its youth.

In the midst of COVID-19 and other global challenges, TikTok is educating millions of Indian users by exploiting its influence to do good. By providing free and entertaining educational resources to billions of Indian youth through #EduTok, the company is ushering in a new-age approach to learning that will help to democratize education. Because of the #EduTok and #Skills4All campaigns, TikTok transformed from a popular social media platform to a service with real social value.

– Ashley Bond
Photo: Pixabay

Using the Internet for DevelopmentIf you are reading this, you are lucky enough to have something that 4.1 billion people go without every day- internet access. And while the internet may be used for a variety of frivolous and silly things like cat videos, memes and gifs, it has also become an indispensable part of daily life in the developed world. The internet also has the potential to drastically improve life for the world’s extreme poor. One study estimated that guaranteeing internet access for everyone would lift 500 million people out of poverty and add over $6 trillion to the global economy. Some people are already taking action. Here are six countries that are using the internet as the most important mean for development.

  1. Colombia.  Thirty-nine percent of Colombia’s citizens live under the poverty line, with the poorest living on under $2 a day. In response, the government has taken steps in using the internet for development by ensuring internet access for 96 percent of this tropical nation’s population. In three years, this infrastructure development raised at least 2.5 million people out of poverty. As the Minister for Technology, Diego Molano, said in an interview with The Guardian: “When we connect, for example, a rural school to Internet, when we connect a small school in the middle of the jungle to Internet, those kids in the middle of nowhere have effectively the same opportunity to access the whole of information society — just like any kid in New York, London or Paris.”
  2. China. While crowdfunding is common in the United States, it is usually not used on a such a wide scale as in China. The Chinese government has recently released an online program called Social Participation in Poverty Alleviation and Development, designed to lift at least 47 million people out of extreme poverty. Essentially, it uses social media platforms such as WeChat to allow normal citizens to help struggling families. At least $3.45 million has been raised for various projects that cover education, agriculture and more important social and economic issues, using the internet as the basis for development.
  3. Kenya. Private industry can make a difference as well. In Kenya, online banking systems such as M-PESA have helped to lift citizens out of poverty. Tavneet Suri, an economist at MIT decided to study the impacts of this phenomenon. She found that for 10 percent of families living on less than $1.25 a day using a mobile banking system was enough to lift them out of extreme poverty. The effect was even more marked amongst women. The mobile system allowed female-led families to save 22 percent more money than before.
  4. Bhutan. The small country of Bhutan located high in the Himalayan mountains has been isolated from the outside world for most of its history. The onset of the digital age changed that. The government has actively encouraged its citizens’ adoption of the internet by moving bureaucratic processes. With the support of the World Bank, information communications technology will continue to expand. In 15 years alone, the number of internet users in Bhutan grew by over 300 thousand.
  5. Rwanda. Though Rwanda may still be known in the international community for its horrific ethnic genocide, in recent years, the country has taken multiple steps towards development. The government has launched an effort called Vision2020 to cultivate an entrepreneurial, tech-savvy middle class. Internet connections are widespread throughout the country and are used for innovative purposes. One philanthropist started the Incike Initiative, an annual crowdfund that provides health care for the survivors of the genocide. Another entrepreneur started a platform called Girl Hub that allows women to give their opinions to local news sources. Rwanda fully utilizes the internet for development.
  6. Peru. With support from the international community, the Peruvian government is making efforts to connect more than 300 thousand people in rural areas to the national electric grid and, through this, to the internet as well. This connection has wider implications, especially for education. Students in these isolated areas can now be exposed to ideas in the wider world. This encourages engagement. A teacher in one of these villages, Teresa Uribe says that the kids now want to learn more, thanks to the technology.

These stories show the power of the internet to enact positive change in the developing world. If you too are interested in using the internet for development, take this opportunity to email your representatives about anti-poverty legislation. The internet’s potential should not go wasted.

– Lydia Cardwell
Photo: Flickr