With a mission of empowering women through fashion, the Ethical Fashion Initiative (EFI) unites people from impoverished communities across the world to turn their passions and skills into an income for themselves and their families. Women and men from Afghanistan, Burkina Faso, Côte d’Ivoire, Haiti, Kenya, Mali, Tajikistan, Uganda and Uzbekistan are able to sell their crafted goods through the Ethical Fashion Initiative.
Goal to Reduce Global Poverty
Beginning its work in 2009, EFI proudly creates long-term and sustainable jobs. Beyond this, they also contribute to six of the Sustainable Development Goals (SDGs) directly and two indirectly. The SDGs are 17 United Nations (UN) goals focused on providing a better and more sustainable future for the world. The UN created the goals in 2015 with a timeline of achieving each by 2030. EFI believes that to achieve the SDGs, sustainable and ethical fashion has to play a significant role.
The Ethical Fashion Initiative operates as part of the International Trade Centre’s Poor Communities and Trade Programme (PCTP). It continues the mission of PCTP to reduce global poverty through empowering entrepreneurs in impoverished communities. It also bridges the gap between development and fashion in these countries. Finally, it empowers community artisans to grow their skills and knowledge while making a consistent and reliable earning for themselves.
Supporting Communities and Building Infrastructure
Beyond just connecting these artisans to the fashion world, EFI works to support and sustain its artisan community. Beginning in 2015 with one hub in Kenya, the EFI now operates through hubs in various countries to create a business infrastructure. With quality control initiatives, management support, workshops on industry education and professionalism, EFI does more than just provide a space to sell crafts.
Connecting Local Artisans to Global Brands
The Ethical Fashion Initiative has connected local artisans to global brands like Biffi Boutiques, Carmina Campus, Chan Luu, Instituto-E, Isetan, Karen Walker, Marni, Mimco, Osklen, sass & bide, Stella McCartney, United Arrows, Vivienne Westwood and Yanvalou Designs. Not only are these brands supporting the artisan of the Ethical Fashion Initiative, they too are working towards the end of global poverty.
Monitoring Progress through RISE
Respect, Invest, Sustain and Empower are the words behind EFI’s acronym RISE. RISE is the initiative’s program dedicated to monitoring and tracking the sustainability, supply chain and production of these artisanal products. RISE is also responsible for connecting the product to the consumer. The program is able to do this through its three-tier system: assess, control and trace. From “product passports” to highlighting specific local artisan communities, RISE communicates the EFI mission globally. RISE also demonstrates how the consumer can play a role in ending global poverty through sustainable fashion.
Beyond the products it connects the world to, the Ethical Fashion Initiative also connects the world to the people of its community. From purses and backpacks to pillows and shoes, the Ethical Fashion Initiative is taking a stance on global poverty. It is fighting for a better tomorrow through ethical fashion. This connected global market is more than just high fashion, it is a resource for many people to create a better future for themselves and the world.
– Annaclaire Acosta