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Nike, NASA, USAID and Sustainability
Nike has partnered with NASA, USAID and the US Department of State to bring together specialists, designers, academics, manufacturers, entrepreneurs and NGOs to take action around a global challenge — sourcing and utilizing sustainable materials. A three-day LAUNCH 2020 Summit is planned for September 2013, highlighting the importance of innovation and collaboration in developing materials that will not have a negative impact on people and the planet.

It is estimated that around 150 billion garments were produced around the world in 2010, and by 2015 the global apparel industry is expected to produce more than 400 billion square meters of fabric every year. This massive industry has a tremendous effect on agriculture, natural resources, communities, and environmental damage due to toxins, waste and carbon emissions.

LAUNCH, started in 2010, seeks “innovations that will transform the system of fabrics to one that advances equitable global economic growth, drives human prosperity and replenishes the planet’s resources.”  This is what sustainability is all about; finding business practices that are not detrimental, while also allowing for continued growth.

There is also a LAUNCH 2013 Challenge Statement, an open call for innovators to invent new systems of producing fabrics. In August, 2013, the 10 strongest ideas will be selected and participants will take part in an intensive program to provide them access to “capital, creativity and capacity.” Three years ago LAUNCH chose astronaut Ron Garan’s innovation on clean water. Garan developed a concept to deliver clean water, energy and sanitation to poor communities, through the combination of sustainable development and carbon credits. As part of the LAUNCH process, Garan met with experts and investors to bring his idea to life. His Carbon for Water project has now successfully distributed one million filters that provide clean water to 4.5 million people in Kenya.

Nike also recently joined 32 other multinational companies, including eBay, IKEA, L’Oréal and Limited Brands, in signing a “Climate Declaration” asking federal policymakers to take action on climate change. As part of the declaration, the companies also asserted that over coming climate challenge is also one of the biggest American economic opportunities of the 21st century.

– Mary Purcell
Source: Sustainable Brands, LAUNCH

 

 

The Search for Sustainable Materials

What do NIKE, NASA, and USAID have in common? The search for sustainable materials to be used in the production of goods.  As members of LAUNCH, an initiative to raise awareness around the sustainable production of goods, NIKE, NASA, USAID, and the State Department recently gathered with 150 materials specialists, designers, manufacturers, entrepreneurs, and NGOs to ignite action around the issue.

The two-day LAUNCH 2020 Summit was opened by NIKE, INC. CEO Mark Parker. He stressed the importance of innovation and collaboration in the area of producing sustainable goods. The Summit also served to reveal the LAUNCH 2013 Challenge Statement. This is an open call for innovation in sustainable materials and good production. The challenge is to create innovation in the system of producing fabrics and is open to both individuals and teams. In August, the 10 strongest ideas will be selected and granted access to creativity, capital, and capacity.

The materials used to produce goods play a significant role in the environment. LAUNCH was created to address this growing issue and to seek innovations solutions to global issues.  Three years ago, LAUNCH was able to provide the needed capital to get Astronaut Ron Garan’s clean water innovation into production.  His project-Carbon for Water-used carbon credits and a filter system to clean dirty water. His filter has provided clean water for over 4.5 million Kenyans.  LAUNCH was also a key player in Gram Power, a program providing thousands of people in India affordable, renewable energy.

You can learn more about Launch at their website or sign up for the 2013 challenge here.

– Amanda Kloeppel

Source: NIKE, INC.
Video: Vimeo