Many companies are embracing the idea of philanthropy for many reasons. It helps their image and it also helps recruit better employees who are socially responsible and want to give back more. Two of the most popular programs for employees to give back are companies matching employees’ donations, and offering grants to employees who spend their time outside of work volunteering for their favorite charities. But four companies are taking giving back a step further by introducing unique philanthropy programs to encourage more employees to do more for their communities and communities around the world.
These new and unique programs include:
1. No-strings-attached donations
2. Time off for volunteering
3. Donations based on number of years of service
4. Charity programs for family members
Each of the four companies has implemented one of these unique philanthropy programs to become a leader in the corporate giving world.
Ever since the major oil spill in 2010, BP has been trying to make right with its customers and the public. To try to make amends, the company created the no-strings-attached grants program. This program allows employees to choose to donate $300 to a nonprofit with no strings attached. The employees do not need to make a donation out of their own pockets, and they are not required by BP to volunteer for that money.
Not many employees can resist extra vacation days, and Nestle has taken notice. So to reward their employees who work outside the company as volunteers, they implemented a program that will give a worker two extra vacation days when they spend the equivalent of one day volunteering.
This company chose to reward loyalty with charity. Employees don’t have to give their own money or volunteer their time, but RealNetworks will donate $500 to a charity of the employee’s choice when they celebrate their 5th anniversary with the company.
CarMax is expanding on the idea of matching employee donations by also matching the employee’s spouse and dependents’ donations to charities that are close to their hearts.
Each of these companies understands the importance of philanthropy, but they also understand that innovation is key in this new world of corporate giving.
– Katie Brockman
Source: Triple Pundit