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U2’s Charity Work
Throughout its career, the band U2 has played for tens of thousands of people and gained millions of fans worldwide. The band’s influence, however, has gone beyond its music, as it has impacted millions of people with its charity work. Various members have done both individual charity work as well as work through the band. The band members’ collaborative efforts include poverty relief, disaster relief and health and human rights work. This article will highlight a few important instances of U2’s charity work.

Bono’s Work With ONE & RED

ONE is a campaign that Bono, U2’s lead singer and other activists co-founded. The campaign’s aim is to fight extreme poverty and preventable diseases. In order to achieve this goal, Bono has personally met with heads of state and lobbied governments to pass legislation. Grassroots efforts and ONE’s lobbying for legislation have saved millions of lives over the last 10 years through newly funded government policies. Bono also co-founded RED, an organization that raises awareness and funds to help fight the AIDS crisis. RED has raised $600 million to date, which primarily goes toward AIDS treatment and prevention in Africa.

Disaster Relief Concerts

Throughout U2’s existence, it has played numerous concerts and events to raise money for various disaster relief benefits. In 1984, Bono and U2 bassist Adam Clayton performed at Band Aid, and in 1985, U2 performed at Live Aid. Both events raised money for famine relief in Ethiopia. The next year, in 1986, the band participated in A Conspiracy of Hope tour on behalf of Amnesty International, an organization that focuses on protecting human rights around the world. That same year, it also performed for Self Aid, which helped the homeless in Ireland. On the 20th anniversary of Live Aid, U2 played the Live 8 concert in London. This concert supported the Make Poverty History campaign.

Other Assorted Charity Work

Beyond Bono’s work with ONE and RED and the band’s charity concerts, U2 has participated in other charitable work. For instance, Bono teamed up with Muhammad Ali in 2000 for Jubilee 2000, which called for the cancelation of third world debt. Bono also founded the organization DATA, which aims to improve the political, financial and social state of those living in Africa. Bono has visited Africa on numerous occasions in an attempt to raise funds and awareness for AIDS relief. Additionally, the band donated all of the proceeds from the release of its song “Sweetest Thing” to Chernobyl Children International, which works to give those the 1986 Cherynobl accident affected medical and economic help. Most recently, U2 donated €10 million for personal protective equipment for healthcare workers on the frontline fighting COVID-19.

U2 has impacted millions of people around the world, not just with its music, but with its charity as well. U2’s charity work has helped millions of people around the world. In particular, Bono’s work with ONE and RED has helped fight against poverty and the AIDS epidemic. The band has also worked together, using its music directly by playing a variety of concerts to raise money for important causes. Even as the world grapples with the devastating effects of COVID-19, U2 has continued providing people in need with generous humanitarian aid.

Zachary Laird
Photo: Wikimedia Commons

Product (RED)Apple is the world’s most valuable company and remains the most innovative company of 2018 according to the coveted Fast Company Magazine annual tally. Apple’s financial success began with the maturing of the iPod market in 2005. A year later, U2 frontman Bono worked with the then-CEO and founder Steve Jobs to launch a limited-edition iPod Product (RED).

Apple’s Product (RED) has raised more than $160 million. The contribution helps people affected by HIV in Ghana, Lesotho, Rwanda, South Africa, Swaziland, Tanzania, Kenya and Zambia. (RED) has raised more than $475 million, and Apple generated two-thirds of the total. Funds collected by Apple through Product (RED) support The Global Fund, an organization that has granted $4 billion to local medical experts in more than 140 countries.

The partnership between corporations and nonprofits spearheaded by (RED) has boosted innovation and investments in the race to find a cure for AIDS. Fifty percent of all profit collected through Apple Product (RED) goes to the fight against AIDS. With Apple leading the way since 2006, a myriad of other notable companies has joined the fight including Starbucks, Bank of America, Coca-Cola and Beats by Dre.

Apple created a dedicated online storefront that features limited edition red colored products. The most recent additions include Apple Watch, Beats by Dre, iPad Type Cover, iPod Touch and now Apple Pay purchases made via Bank of America cards donate one dollar for every purchase.

The ultimate goal of (RED) has been to eliminate the transmission of the AIDs virus from mothers to their babies using innovative medical techniques like antiretrovirals which are supplied to mothers to prevent HIV from growing and multiplying within their bodies. Additionally, the babies are given Nevirapine daily for about six weeks or more, based on individual circumstances. Typically, mothers who adhere to this regimen can reduce the risk of transmission to their unborn children down to five percent.

Apple is a behemoth that has enamored many people around the planet. With its support of Product (RED) not only does it increase funding, but it helps bring awareness to the issues faced by underdeveloped countries. Links to Product (RED) and The Global Fund are directly embedded into Apple’s online storefront, and annually on World AIDS day the company launches merchandising material in all of its physical stores including digital marketing on Apple.com and the Apple App Store.

Apple has historically always used unique methods to achieve goals, and during recent world events like the earthquakes that took place in Haiti and Japan, it leveraged its mega-customer base on iTunes and the App Store to collect donations ranging from five dollars to 200 dollars. Apple is The Global Fund’s most substantial corporate donor, and CEO Tim Cook has continued to make philanthropy a central aspect of his legacy at Apple.

Apple aims to continue to revolutionize the world with its products, while also helping nonprofits implement technology that betters the planet. Through campaigns like Product (RED) and its ability to connect at a deep level with its customers, Apple has more than achieved this goal.

– Hector Cruz

Photo: Flickr

Red iPhone 7
Recently, Apple released a special edition of its iPhone 7 in collaboration with Product Red, a licensed brand owned by (RED). The red iPhone 7 fights AIDS, as each purchase contributes to the Global Fund to support HIV/AIDS programs and contributes to the goal of an AIDS-free generation.

The device’s bold finish was created in recognition of more than 10 years of partnership between Apple and (RED). “Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano Product Red Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” Apple CEO Tim Cook said.

Made available to order online worldwide and in stores March 24, the red iPhone 7 fights AIDS through its ties with the Global Fund. Founded in 2002, the Global Fund is a partnership organization between governments, civil society and the private sector to the AIDS, tuberculosis and malaria epidemics. Apple is the world’s largest corporate donor to the Global Fund and has contributed more than $130 million through its partnership with (RED). The distribution of the Product Red iPhone achieves a global reach of the world’s most loved smartphone, while providing access to life-saving medication in disadvantaged countries, allowing customers the unique opportunity to make a difference through a single purchase.

The various (RED) HIV/AIDS programs are centered mainly in sub-Saharan Africa, home to more than two-thirds of the world’s HIV-positive population. Since (RED)’s launch, it has generated $465 million to support the Global Fund and impacted 90 million people through HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania, and Zambia. One hundred percent of all money raised by (RED) goes directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment, and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies.

While the latest release of the familiar Apple product might seem like yet another technological addition, the greater cause behind it is certainly worth significant attention. The red iPhone 7 fights AIDS by delivering tangible forms of aid and treatment for individuals affected, emphasizing how even a pocket-sized object can have an immense impact on those in need.

Mikaela Frigillana

Photo: Flickr