The 18-year-old new pop sensation and Disney+ star, Olivia Rodrigo, made a name for herself in the pop music industry. Her song “drivers license” debuted at number one for nine straight weeks. Rodrigo is the first Asian American woman to reach #1 on Apple Music. With more than 13.4 million followers on Instagram, Rodrigo used her platform to advertise her personally designed T-shirt, “Spicy Pisces,” in March 2021. Rodrigo has donated all of the proceeds to a program called Plus1, which in turn, benefits another program called She’s the First (STF). STF supports grassroots organizations that encourage collaboration among young girls and supports girls’ rights.
Plus1, Olivia Rodrigo and She’s the First Collaborate
Plus1 collects money through live concert ticket sales and initiates partnerships with another organization of an artist’s choice. It donates a fraction of money collected from each purchased ticket to the partner organization. Then, the two organizations create a campaign for social media.
The artist’s music tour spotlights the impact of the partnership. Plus1 executes the social media campaign, coordinates volunteers and reports the partnership’s impact on communities. Through this process, fans can continue to contribute to the artist’s selected cause. Plus1 continued to support its partners despite the challenges of the pandemic. After creating the T-shirt, Rodrigo donated all of the proceeds to Plus1 and supported STF despite the restrictions on live events.
Rodrigo’s Donations Actionized at She’s the First (STF)
STF operates on the basis that too many girls are discounted from holding leadership positions, denied the right to an education and forced into marriage. Its goal is to strengthen collaboration among young girls and support girls’ rights. The STF coalition offers funding and training to grassroots organizations that work to educate young girls living in poverty in Africa, Latin America and South Asia.
Additionally, the STF annual conference, otherwise known as Girl’s First Summit, assists adults in gaining knowledge about child protection, designing programs centered around girls and being successful in “feminist mentorship.” Moreover, the girl-led incubator program trains and sponsors young female leaders who have created projects that aim to serve young girls. The girls learn about how to develop an organization and strengthen their leadership from a feminist standpoint.
STF has also launched social media challenges #GirlsGetLoud and She’s a Girl First, which helped to overturn a law that prohibited pregnant girls from going to school in Sierra Leone. The organization reaches approximately 138,000 girls in 26 different countries yearly through campus communities, toolkits, training and partner programs. In the past decade, STF has reached roughly 167,000 girls, more than 100 organizations and 240 practitioners.
Rodrigo created a personal T-shirt design and used her newly acquired fame to support young girls’ education through Plus1. Many of these girls live in poverty in Africa, Latin America and South Asia. The organization assists music artists in donating financially to an organization of their choice. Rodrigo chose STF, which works toward strengthening collaboration among young girls and lends support to their right to an education. STF supports grassroots organizations that work to educate young girls in more than 11 different countries. STF also assists adults who work with girls daily in designing programs that benefit girls. In addition, STF sponsors young leaders who create projects that aim to serve young girls in communities.
Overall, the efforts of Rodrigo and committed organizations help empower young women, giving them a chance at a life outside of poverty.
– Lauren Spiers