underrepresented creators
On August 23, 2022, Netflix announced that the
Netflix Fund for Creative Equity was coming to Africa. Over the past few years, Netflix has endeavored to be a platform that supports marginalized groups that have underrepresented creators in the entertainment industry. The Netflix  Fund for Creative Equity was the result of the efforts. The scope of its work first covered the U.S.  followed by the U.K. and Canada, and now includes the African continent, beginning with Western and Central Africa.

The Creative Equity Scholarship Fund

Netflix launched the Fund on February 26, 2021. It was the result of a two-year research study by Netflix and Dr. Stacy L. Smith of the USC Annenberg Inclusion Initiative, a think tank that promotes research, advocacy and action for inclusion amd diversity in the entertainment industry. While great strides were occurring concerning gender equality, Netflix was lagging when it came to the representation of race, ethnic groups, the LGBTQ community and people with disabilities. As a result, Netflix provided $100 million for investment within the span of five years to create more opportunities for existing underrepresented creators and train new ones in the entertainment industry. The Fund also aims to support other organizations fighting for diversity inclusion by partnering up with them.

Netflix in Africa

In 2022, $1 million is supporting qualified students from five media schools and universities focused on television and film production. The Netflix Creative Equity Fund provides the scholarship and has partnered with Dalberg, a New York-based international consulting firm to manage its implementation. The schools in partnership with the fund are located in four African countries. These include:

  1. Nigeria: Nigeria is internationally well-known for the Nollywood entertainment industry. Therefore, it is unsurprising that two out of five film schools that Netflix is supporting are based in Nigeria. The schools include the National Film Institute in the city of Jos and the Pan-Atlantic University in Lagos. Both institutions have successful alumni in the African entertainment industry such as Chinedu Ikedieze & Tosin Ajibade.
  2. Ghana: The National Film and Television Institute of Ghana began in 1978 and is located in the capital city Accra. It draws a wide range of students from across the continent from 10 other African states including the kingdom of Eswatini (formerly Swaziland), South Africa, Zimbabwe, Zambia, Rwanda, Ethiopia, Cameroon, Nigeria, Gambia and Benin.
  3. Benin: l’Institut Supérieur des Métiers de l’Audiovisue otherwise known as ISMA began in 2006 in the city of Cotonou, Benin. It produces approximately 40 films a year and launched the first International Short Film Festival for Film Schools on the continent in 2017, a film festival that now takes place every year.
  4. Gabon: The Institut Philippe Maury de l’audiovisuel et du Cinéma is a film school part of the Gabon University group that emerged in 2010 and is located in Libreville, the capital city of Gabon.

Media is a powerful tool that shapes and changes lives and Netflix understands this. It provides the platform to show what is and is not possible to the poor, the marginalized and the underserved and underrepresented creators from the groups must have the opportunity to tell their own stories. In this way, people can better understand others from all walks of life, including their struggles and what is truly necessary in the world to better shape it and change it.

Kena Irungu
Photo: Wikipedia Commons

Middle EastIt seems like every year, another company or app comes out that changes our lives and disrupts traditional businesses. Netflix changed movies and TV shows, Uber changed individual transportation and Airbnb changed the hotel industry. These new and innovative companies have allowed more people to access services that may have been out of reach in the past.

Now, this trend has taken hold in an unlikely place: the Middle East.

Currently, the two most prominent Middle Eastern startups in the region are Souq, an online e-commerce retailer and Careem, a ride-hailing service. While these firms are not based around wholly original ideas, the mere fact of their creation shows a desire for citizens in these countries to utilize smart technology to improve their daily lives.

Amazon’s acquisition of Souq in 2017 showed the effectiveness of the firm in the region, considering that Amazon’s modus operandi when entering new regions involves launching its own platform paired with a substantial investment component. The efficiency of Souq, however, allowed Amazon to make a direct buyout instead.

Startups like those seen in other parts of the world are sprouting up in the region regardless of the challenging economic and political circumstances they face. In 2016, the top 100 startups in the region raised over $1.42 billion, with each firm raising at least $500,000. But this does not come easily.

Many Middle Eastern countries do not have a conducive climate for startups compared to western Europe and North America. Bankruptcy laws and overregulation have stifled innovation for decades. However, the increase in startup firms in a variety of sectors shows a young, tech-savvy population that seeks to innovate and reinvigorate the economies of the Arab world.

Jamalon, an online book-selling firm, was started by a Jordanian who grew up in Palestinian refugee camps. Ala’ Alsallal saw a need for greater access to Arabic-language books for people in the region, especially works that are banned by various governments in the region.

“You know what the censors told me? ‘We don’t want any books that can change the way people think,'” Alsallal told Forbes Magazine. “That doesn’t matter,” he says. “We just keep sending them.”

Entrepreneurship with a social mission is common among startups, and it is no different in the Middle East, as shown by Jamalon. Average citizens are destined to benefit immensely from these companies. If this trend continues, the advent of Middle Eastern startups will increase access to services and will improve the quality of life for the people of the region.

Daniel Cavins
Photo: Flickr

NetflixNetflix has expanded into 54 African nations, furthering its global reach. At the same time, Netflix is extending service to regions where Internet access is at 20 percent, the world’s lowest.

The rise in cell phone usage has helped connect an estimated 300 million Africans to the Internet. But widespread connectivity problems and high data bills have made on demand video services less feasible for many. It is difficult for services like Netflix to gain momentum in areas that have problems connecting to the Internet.

Another video on demand company, iRoko TV, has switched to a mobile-first platform, making its product download-only and Android driven. The company, often referred to as the Netflix of Africa, is also working on technology that can compress videos into smaller files, which will allow them to deliver data quickly to any device with broadband abilities.

“The infrastructure, generally, isn’t really here for streaming long-form content,” founder of iRoko TV, Jason Njoku, told Variety. “For millions, the data price-points are way too high to pay for content streaming.”

The amount of data required to use Netflix for one hour can cost the user $4 in developing countries, says State Salem Log. This can translate to $250 each month. However, African users are attracted to the service because video content is offered at cheaper rates than the same content shown on cable networks, State Salem Log reports. Companies are trying to stay ahead of the game, with the hopes that falling data costs and increased Internet connection speeds will create more demand for video on demand services.

Marie Lora-Mungai, co-founder and CEO of African studio Restless Media, who is involved with streaming service, told Variety, “Netflix might be worse equipped than local VOD providers to deal with local infrastructural challenges, in that they traditionally don’t modify their platform to adapt to the specificities of local markets.”

Netflix expanded into 130 countries this January and even shot its first original film in Ghana earlier this year.

Kaitlyn Arford

Sources: Variety, Wired, Salem State Log, AFK Insider
Photo: Enterprise54