Money is not the only way to contribute to charities, although it is arguably the most effective – unless you are a celebrity. Apparently just being associated with a charity is enough to boost donations by $100,000 per year. Research from the Rutgers’s Business School found charities with celebrity endorsements received a 1.4 percent increase in donations over charities that were not associated with stars.
In that respect, the popular celebrity news website, The Daily Beast, found out who the most charitable celebrities were in regards to lending out their name and fame. Using an in depth survey with forty-eight characteristics via E-poll market research, a list was created with the top celebrities in the charitable running. The list was narrowed after secondary research on www.looktothestars.org, a site that tracks how many charities celebrities are actually supporting. Using Traackr to record the number of actual hits on Google, Facebook, Instagram, Twitter and personal blogs, the list was further weighted to reflect the celebrities’ personal effort put into promoting their respective organizations.
Elton John was at the top of the list with support towards a whopping forty-eight charities. Furthermore, his foundation to help treat AIDS victims, Elton John Aids Foundation, is one of his personally founded charities. Though it may be due to the passing of many of Elton’s close friends of because of AIDS/HIV, he hosts enormous galas open to his multitude of famous friends as fundraisers for his organization.
Second on the list is Angelina Jolie, recognized worldwide for her long list of humanitarian efforts. She has visited various nations such as Tanzania, Iraq, Afghanistan, Jordan, Egypt and Costa Rica, even during times of conflict and war. Taking a hands on approach, she has provided care and aid to refugees in the aftermath of natural disasters, apartheid, oppression and more. She is the founder of the Maddox Jolie-Pitt, named after her first adopted Cambodian son, an organization which serves to implement sustainable community improvement policies for women and children in Cambodia. Angelina and Brad Pitt sold the first images of their newborn twins to People and Hello! Magazines for $14 million, utilizing the entire sum of money for the Maddox Jolie-Pitt Foundation.
Following Angelina on the top 25 list is Bono, the incredible U2 front man, Oprah Winfrey and Ellen Degeneres. Some of the most famous stars on television and film are giving huge chunks of their success away to help others, thus becoming role models in the world of charity and fundraising. It is simultaneously inspiring and humbling to recognize that people have the ability to help those in need no matter how famous, wealthy or well off we are in their own lives. Celebrities have a name and a face but their actions are worth so much more than that, and anyone can take action against global poverty.
– Kaitlin Sutherby
Sources: Marie Claire, The Daily Beast, Look to the Stars